About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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fullthrottle.ai™ Unveils GenAI-Powered Audience Library, Revolutionizing First-Party Data Utilization for Marketers

PHILADELPHIA, Dec. 04, 2024 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC, a pioneering innovator in first-party data solutions, today announced the launch of its new GenAI-powered Audience Library. This first-of-its-kind offering transforms the way businesses harness their first-party data by organizing it into accessible and meaningful audience segments, making it as actionable and easy to use as third-party data.

With the Audience Library, marketers’ first-party data can now be transformed via AI into specific audience segments. This innovative tool helps brands categorize customers and prospects based on where they are in their customer journey, translating that data into three distinct customer life cycle segments:

  1. “Building Awareness”: Target potential customers who are just beginning to explore products or services.
  2. “In-Market”: Engage customers actively considering a purchase, ready to be influenced by targeted messaging.
  3. “Ready to Buy”: Connect with customers who are ready to make a decision, helping to convert them to finalize their purchase.

Key Features and Benefits:

  • Automated Audience Segmentation: The Audience Library automatically organizes first-party data, enabling marketers to create actionable audience segments effortlessly.
  • Customer Journey Insights: Brands can better understand their audience by identifying where customers are in their journey, allowing for personalized engagement strategies.
  • Vertical-Specific Applications: The Audience Library offers tailored segmentation across various industries, including:
    • Retail: Identify shoppers in the awareness stage who are browsing but not yet purchasing, facilitating targeted promotions.
    • Higher Education: Engage prospective students and their families currently “in market” who are exploring colleges and higher education institutions, enhancing their research with relevant departments and information.
    • Home Improvement: Segment potential clients based on their preparedness to purchase, allowing companies to provide timely comparisons and pricing incentives.
  • Measurable Results: The KPI’s related to audience segmentation and activation are 100% measurable, providing businesses with clear insights into campaign effectiveness and return on investment.

“Our GenAI-powered Audience Library is set to redefine how marketers approach first-party data,” said Amol Waishampayn, CPO of fullthrottle.ai™. “For too long, first-party data has been underutilized and not as actionable as third-party data options. Our solution empowers brands to harness their first-party data's potential, so they can easily segment and deploy it just as they would with other data sources.”

The Audience Library seamlessly integrates with fullthrottle.ai’s Generative AI Audience Planner, creating a more robust end-to-end marketing solution that allows marketers to easily identify and target their audiences and then measure, attribute, and optimize outcomes via fullthrottle.ai’s SafeMatch product.

To learn more about the GenAI-powered Audience Library and to schedule a demo, visit www.fullthrottle.ai.

Contact:

SiliconAlleyMedia for fullthrottle.ai™
Alex@siliconalley-media.com

About fullthrottle.ai™:

fullthrottle.ai™ is a first-party data-powered technology company that solves for the challenges of accelerating signal loss in the marketplace. Powered by patented technology, fullthrottle.ai’s platform empowers agencies, media companies, brands, publishers, and AdTech partners to create and deploy their own data assets and more effectively identify and target prospects, measure outcomes, and drive incremental value—all in one place. fullthrottle.ai's technology helps companies turn website visitors into addressable households and actionable, in-market leads. The company helps businesses leverage first-party data throughout the customer lifecycle from exposure to attribution, delivering a complete end-to-end marketing solution. fullthrottle.ai™ is trusted by over 6,000 businesses across the United States who are transforming their data into real business results.


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