About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

TRULY® HARD SELTZER BRINGS GOOD VIBES TO NEW HEIGHTS WITH THE NATIONAL LAUNCH OF TRULY® TEQUILA SODA

BOSTON, March 20, 2024 (GLOBE NEWSWIRE) -- Prepare to be transported to your favorite vacation with every sip of Truly Hard Seltzer’s latest creation. With one-part classic tequila fun, one-part hard seltzer refreshment and a couple healthy dashes of Truly innovation comes the brand's newest spirits-based seltzer: Truly Tequila Soda. Made with real fruit juice, crisp sparking water and premium Tequila Blanco, Truly Tequila Soda brings a fresh twist to the rapidly growing tequila and ready-to-drink spaces. 

Following its well-received regional rollout in 2023, Truly Tequila Soda is now set to capture hearts and tastebuds nationwide. Truly fans can instantly unlock vacation vibes no matter the occasion with four delicious flavors, including: 

  • Lime: This classic tequila soda style includes zesty lime and floral tequila for a clean finish.  
  • Grapefruit: Tart grapefruit delivers a light and refreshing take on a traditional Paloma cocktail.  
  • Watermelon: Fresh watermelon with a hint of kiwi for a smooth, easy taste. 
  • Pineapple Guava: Juicy pineapple blends with exotic guava to deliver tropical paradise in a can.  

Packaged in sleek 12 oz. slim cans wrapped with refreshing fruit and bright, eye-catching graphics, each flavor is crafted to offer a light, refreshing taste experience with 5% ABV and 110 calories while naturally gluten-free. The Truly Tequila Soda lineup has something for everyone with a mix of classic flavors like Lime and Grapefruit and fresh twists like Watermelon and Pineapple Guava.  

“As an original innovator in the hard seltzer space, we’re constantly looking to delight our drinkers in new ways,” said Matt Withington, Truly Hard Seltzer’s senior director of marketing. “Last year, lucky test markets received a first taste of Truly Tequila Soda and we’re thrilled to share it with drinkers everywhere and invite them to take a ‘tequilacation’ with every sip.” 

Truly Tequila Soda is available now in an 8-pack variety of all four flavors (MSRP $17.99 - $19.99), plus 4-packs of Lime and Pineapple Guava single flavors (MSRP $9.99 - $11.99).   

For more information and where to buy, follow Truly on Twitter, Instagram and Facebook or visit TrulyHardSeltzer.com. As always, please drink responsibly.     
 
About Truly 
An original hard seltzer, Truly has paved the way for an entire category since 2016 as the most innovative “beyond beer” experience. The brand continues to keep its finger on the tab of what drinkers want: a great-tasting, sessionable alcoholic beverage without the fuss. Truly is all about keeping it light in how we show up in our drinkers’ lives. That's why Truly has something for everyone with lightly flavored styles at our core (Berry, Citrus, and Party packs), plus bolder flavor mix packs (Lemonade, Margarita-Style, and Punch), and culturally- and seasonally-relevant limited releases. In 2022, Truly introduced Truly Flavored Vodka and its first spirits-based seltzer, Truly Vodka Soda before introducing Truly Tequila Soda to test markets in 2023. To learn more, visit trulyhardseltzer.com, follow Truly on social media, or experience Truly for yourself at the home of innovation in Downtown Los Angeles at Truly L.A.  
  
About Boston Beer Company  
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at bostonbeer.com, which includes links to our respective brand websites. 

Attachments


Brittany Zahoruiko
Truly Hard Seltzer
media@bostonbeer.com

Golin
truly@golin.com
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.