About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Adlucent Unveils BEACON Application on Google Cloud Marketplace, Expanding Client Solutions

IRVINE, Calif., March 06, 2024 (GLOBE NEWSWIRE) -- Adlucent, a leading performance media, analytics, and data agency and Advantage Solutions Inc. company, proudly announces the launch of its cutting-edge BEACON application on Google Cloud Marketplace. BEACON enables digital marketers to bring together their first-party data with their data stored in BigQuery, and provides another means to easily implement Google’s enhanced conversions via the Google Ads API, offering optimal flexibility and control over advertiser data. With BEACON, advertisers can benefit from privacy-focused data controls over their first-party data and inform marketing and advertising campaigns with more complete data, helping companies achieve above-and-beyond results for their digital marketing campaigns and maximize revenue potential.

“Bringing Adlucent to Google Cloud Marketplace will help customers quickly deploy, manage, and grow its BEACON application on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Adlucent can now securely scale and support customers on their digital transformation journeys.”

BEACON gives digital marketers more options to implement powerful advertising tools effortlessly, with additional controls over their data, specifying the data they want to transfer from BigQuery to Google Ads and enabling post-conversion uploads.

"We are thrilled to launch our first application, BEACON, on Google Cloud Marketplace. Since our founding, Adlucent has been creating purpose-built technology to better serve our clients and to lead the industry evolution towards always-relevant marketing. The development of BEACON is one more step towards this goal and helping clients and businesses to achieve ever better outcomes with the unification of human + machine," said Ashwani Dhar, CEO of Adlucent.

This strategic move comes on the heels of Adlucent achieving Google Cloud partner status, reinforcing the commitment to delivering unparalleled solutions to clients. With BEACON now available on Google Cloud Marketplace, customers can use an even more robust suite of tools to optimize their advertising efforts.

For more information on BEACON and its features, please visit Google Cloud Marketplace.

About Adlucent
Adlucent is the media, analytics, and data agency that proves outperformance has no limit. Our mantra of better every day is woven throughout our scientific approach to digital marketing, constantly monitoring, adjusting, questioning, and testing new strategies to ensure our clients make breakthroughs, not bets.

At Adlucent, we work hand in hand with retail and services companies to foster transparent partnerships and deliver custom, predictive programs designed to crush marketing goals (and the competition). Our paid media services include search, shopping, social, retail media networks, display video, and programmatic. Fueled by our purpose-built technology, analytics solutions, and performance creative services, Adlucent unifies the best of human + machine to help clients maximize ROI and capture market share.

Headquartered in Austin, Texas, with employees across the United States, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.

Media Contact:
Sarah Abram
Senior Marketing Manager, Adlucent
sarah.abram@adlucent.com

Peter Frost
Press@advantagesolutions.net


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