About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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AdRoll and Improvado Partner to Empower Marketers with Streamlined Cross-Channel Attribution

SAN FRANCISCO, May 22, 2024 (GLOBE NEWSWIRE) -- AdRoll, in partnership with Improvado, today announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named Cross-Channel Attribution. This dashboard enables marketers to centralize metrics seamlessly, streamline campaign analysis and make data-driven decisions.

With the introduction of Cross-Channel Attribution, AdRoll customers gain access to a more comprehensive view of their advertising efforts, allowing them to make better budgeting decisions through one unified screen. This enhanced version consolidates attributed urchin tracking module (UTM) data alongside conversion and revenue metrics from various sources such as ecommerce stores, customer relationship management platforms (CRMs), Google Analytics and raw (non-attributed) campaign metrics from integrated ads, email and SMS channels.

“Performance marketers understand the critical importance of allocating budget wisely to achieve desired returns,” said Lizzie Chapman, vice president of technology partnerships and channels at AdRoll. “With Cross-Channel Attribution, AdRoll customers gain the insights needed to make better budgeting decisions, without the hassle of logging into multiple platforms, ensuring every dollar spent generates maximum return on investment.”

Key benefits of Cross-Channel Attribution include:

  • Un-siloed Marketing Stack. Save time and frustration by centralizing consolidated metrics from various platforms.
  • Full Performance Picture. Identify channels and campaigns that deliver and assist conversions, providing insights into consumer journey paths.
  • Better Budgeting Decisions. View holistic sets of performance data to inform optimal budget allocation and maximize return on investment.

“The Improvado and AdRoll partnership helps brands and agencies, regardless of their size, access automated marketing reporting, attribution and insights to save time and make data-driven decisions,” said Daniel Kravtsov, co-founder and CEO of Improvado. “By integrating more than 10 marketing platforms and tools, AdRoll’s Cross-Channel Attribution simplifies the process of aggregating and analyzing data, allowing businesses to gain a holistic view of their marketing performance. Powered by Improvado’s marketing intelligence and analytics platform, AdRoll customers can access enterprise-grade premium analytics in a user-friendly interface. This collaboration goes beyond streamlining data workflows. It empowers users with the agility to adapt to market changes swiftly, enhancing their competitive edge.”

For more information about Cross-Channel Attribution and AdRoll’s partnership with Improvado, please visit adroll.com/features/cross-channel-attribution.

About AdRoll
AdRoll is a marketing and advertising platform that helps B2C businesses run, measure and optimize multi-channel, full-funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 businesses since 2006. AdRoll is a division of NextRoll, Inc.

About Improvado
Improvado is an AI-powered marketing intelligence and analytics platform designed for marketing and analytics teams to unlock the power of data to drive impactful business decisions. Improvado provides comprehensive analytics solutions for medium to large-scale enterprises and agencies. Its platform integrates, simplifies, governs and attributes complex data across diverse data sources, offering a unified, clear view of marketing ROI and performance.

Media Contact
Katie Jewett
Public Relations for AdRoll
415-397-7600
adroll@upraisepr.com


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