About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Corona® Unveils Refreshed “La Vida Más Fina™” Campaign Starring Pedro Pascal

CHICAGO, May 22, 2024 (GLOBE NEWSWIRE) -- With summertime just around the corner, the Corona family of brands is welcoming “Corona season” with a vibrant evolution of its “La Vida Más Fina” campaign. The new campaign highlights the bilingual acting talents of Emmy Award–nominated and SAG Award–winning actor Pedro Pascal. Pascal’s playful delivery and laid-back style punctuates the core theme of the campaign that La Vida Más Fina (translated as “The Fine Life”) is a state of mind — an active choice to let go and find the fine in life all around you.

“I’m proud to partner with an iconic brand like Corona,” said Pedro Pascal. “Working with Corona is a reminder to sit back, let go, and appreciate the moment, and I couldn’t be more proud to help define the next chapter of La Vida Más Fina.”

As is printed on every bottle and can, Corona is crafted to be La Cerveza Más Fina (the finest beer), and the campaign brings this classic positioning to life in bold new ways. Marked by several commercials, in both Spanish and English, and a comprehensive multiplatform rollout, the latest iteration of “La Vida Más Fina” is a sweeping demonstration of the brand’s modern Latino ethos that redefines what it means to live the fine life.

“We believe every Corona symbolizes the optimistic feeling you have when you’re on a beach, no matter where you choose to enjoy one,” said Matt Lindsay, chief marketing officer at Constellation Brands. “Partnering with a talent like Pedro has added a new dimension to our ‘La Vida Más Fina’ campaign, marking an evolution in tone and bringing a fresh perspective that we hope will inspire people to let go of the stresses of modern life.”

The new work is the fourth iteration of the Corona “La Vida Más Fina” campaign, developed in partnership with creative agency MullenLowe. The campaign officially kicked off with a 30-second commercial, called “One Man’s Journey,” on linear TV during the NBA Conference Finals on May 21. The rollout will continue throughout the summer across multiple platforms, including streaming services, broadcast and cable TV, and social media.

To learn more, visit CoronaUSA.com, and refresh your perspective by following @CoronaUSA on Instagram, X, and Facebook. Constellation Brands is the exclusive licensee and sole producer of Corona in the United States, DC, and Guam. Since 1925, the entire Corona portfolio has been and continues to be proudly brewed in Mexico.

As always, Corona encourages consumers to enjoy its products and relax responsibly.

About the Corona Brand Family
The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca Hard Tropical Punch, Corona Hard Seltzer, and Corona Non-Alcoholic. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Corona embodies “La Vida Más Fina” or “The Fine Life” as a modern expression of the brand’s lifestyle. The refreshing flavor and carefree attitude of Corona Extra holds a respected place in U.S. culture as the number one most loved beer brand.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/31dabfe6-816b-4a2a-8604-2e81bf8db9f2


Media Contacts:
Stephanie McGuane
stephanie.mcguane@cbrands.com
312-805-2906

Erica Samadani
erica.samadani@mullenlowe.com
424-738-6500

Primary Logo

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.