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About Cabling Installation & Maintenance:

Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

NP Digital Accelerates Geographic Expansion in Agreement to Acquire SearchGuru

San Diego, June 04, 2024 (GLOBE NEWSWIRE) -- NP Digital, a leader in end-to-end digital marketing, announces its strategic agreement to acquire SearchGuru, expanding its footprint in the Asia-Pacific region and underscoring its ambitious global growth strategy.  

The agreement to acquire SearchGuru scales NP Digital’s in-market SEO, paid media and creative capabilities, further solidifying its position as a market disruptor in the APAC market and unlocking new opportunities in the region for its global enterprise clients. SearchGuru has offices in high-demand markets such as Australia, India, Malaysia, Singapore, and Hong Kong and will an additional 120 digital marketers to its 270-strong APAC team. SearchGuru has a proven track record of delivering business performance for leading brands such as Club Med, Nespresso, Maybank and DHL across Asia and aligns well with NP Digital’s customer-centric values and culture. 

“This acquisition reaffirms our commitment to customers by expanding and diversifying our international talent and capabilities, better enabling us to support client needs and take advantage of new opportunities around the globe,” said Mike Gullaksen, CEO of NP Digital. “We have had impressive organic growth in the Asia-Pacific region over the last several years, and bringing SearchGuru into our ecosystem deepens our capabilities, creates momentum and efficiencies, and positions us to amplify our impact on the brands we work with.” 

The combination of NP Digital's robust technology stack and SearchGuru’s established expertise across Asian markets will strengthen the comprehensive suite of performance marketing solutions it offers to clients across key verticals such as finance, insurance, travel and beauty. 

“The last 11 years has been an amazing journey growing from a local 4-man agency to a regional leader with over 120 specialists while delivering consecutive revenue growth year after year and now joining NP Digital is going to elevate us further to the global stage,” said Larry Lim, CEO, SearchGuru. 

NP Digital has capitalized on significant growth opportunities in this global dynamic landscape in recent years. In early 2024 it acquired the Canada-based creative branding agency, REBL House and in 2023 acquired the search listening technology, AnswerThePublic

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About NP Digital:   
NP Digital is a global digital marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division and platform Ubersuggest, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, direct-to-consumer (DTC) challenger-type organizations. NP Digital spans across the globe, with more than 800 employees in 19 countries and 40 of the 50 U.S. states. For more information visit npdigital.com

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Kimberly Deese
NP Digital
kdeese@npdigital.com
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