Strategic Investment Allows for an Enhanced End-User Experience and added value for its advertisers

July 30, 2024 – Düsseldorf, Germany – trivago, a leading global hotel search platform, is pleased to announce their strategic investment in Holisto, an AI-driven travel tech platform that serves as a hotel rate aggregator and white-label booking engine provider. With this investment, trivago aims to expand "trivago Book & Go" to all its advertising partners enhancing conversion rates and user consistency in the booking experience. The initiative is also aimed at capturing price-savvy travelers and simplifying its core metasearch experience.

In recent months, trivago has intensified its focus to retain price-savvy users of its platform through continuously enhancing their core product and introducing new functionalities to better meet their needs. The investment represents a significant strategic step forward for trivago, which plans to leverage Holisto’s technology and set deeper synergies to better optimize the aggregation of hotel rates from a broad network of select suppliers.

"The investment and stronger partnership will allow us to offer "trivago Book & Go" to all our advertising partners. Our goal is to provide a more consistent booking experience for our users and help our advertising partners to drive conversions. Holistos' footprint in rate optimization and price accuracy is best in class. Their team is leveraging AI to optimize rate exposure and dynamic pricing, delivering tangible value to travelers. We are impressed by their tech teams and expansion in recent years." says Johannes Thomas, CEO of trivago.

The news marks an important milestone in trivago’s long and successful collaboration with Holisto. In 2022, the two businesses partnered on "trivago Book & Go," a trivago-branded booking channel, which successfully increased conversion rates and Holisto’s market share on trivago. Through this partnership the co-branded booking funnel will enable trivago's partners to convert more 'lookers' into bookers and create a more consistent experience on trivago. trivago also plans to extend exclusive deal offerings to signed-on members, incentivizing them to choose trivago over other search engines. Holisto's competitive rates will be a valuable asset in providing more tailored deals to these core users.

"We are thrilled to further strengthen our partnership with trivago, leveraging Holisto technology to enhance their booking experience and entire marketplace. This collaboration will allow us to showcase our capabilities and drive value to travelers across trivago`s global platform.” adds Eran Shust, CEO of Holisto.

Founded in 2015, Holisto continues to be led by its founders and operates independently. The team comprises about 250 people working from its headquarters in Israel and in other global locations. Holisto's strategy has been focused on the US market, where it has shown consistent growth and become a relevant player in the travel space. The team has developed a robust tech platform that leverages advanced AI and ML algorithms to optimize the real-time aggregation of hotel rates. They use caching and behavioral pattern learning to reduce the need for frequent direct supplier queries, addressing industry challenges like API call limitations and slow response times. This technological approach not only improves operational efficiency but also ensures that Holisto offers highly competitive and accurate pricing.

For more information, visit trivago.com

About trivago
trivago N.V. (NASDAQ: TRG) is a global hotel and accommodation search platform. We are focused on reshaping the way travelers search for and compare different types of accommodations, such as hotels, vacation rentals and apartments, while enabling our advertisers to grow their businesses by providing them with access to a broad audience of travelers via our websites and apps. Our platform allows travelers to make informed decisions by personalizing their search for hotels and providing them with access to a deep supply of relevant information and prices. Our search platform forms the core of our user experience and can be accessed globally via 53 localized websites and apps available in 31 languages. As of March 31, 2024, we offered access to more than 5 million hotels and other types of accommodation in over 190 countries.

Forward looking statements
This press release contains certain forward-looking statements. Words, and variations of words such as “believe,” “expect,” “plan,” “continue,” “will,” “should,” and similar expressions are intended to identify our forward-looking statements. These forward-looking statements involve risks and uncertainties, many of which are beyond our control, and important factors that could cause actual events and results to differ materially from those in the forward-looking statements. For additional information about factors that could affect our forward-looking statements, see our risk factors, as they may be amended from time to time, set forth in our public filings with the Securities and Exchange Commission. We disclaim and do not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation. As used herein, references to “we”, “us”, the “company”, or “trivago”, or similar terms shall mean trivago N.V. and, as the context requires, its subsidiaries.

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