About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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fullthrottle.ai™ Named “Best Advertising Measurement Platform” in 7th Annual MarTech Breakthrough Awards Program

PHILADELPHIA, Aug. 15, 2024 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, target, and measure audiences in a privacy-focused manner, today announced that it has been selected as winner of the “Best Advertising Measurement Platform” award in the 7th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

“fullthrottle.ai™ distinguishes itself by offering a first-party, holistic, privacy-first platform that solves multiple marketing challenges. As the conversation around data privacy heats up, marketers struggle to navigate their performance with the public’s distaste for the collection techniques that drive it,” said Steve Johansson, Managing Director at MarTech Breakthrough. “fullthrottle.ai’s platform represents a solid bridge between both — prioritizing privacy while also allowing marketers to influence their most profitable audiences. While many claim the ‘cookieless’ label, fullthrottle.ai™ backs it up - making them a solid choice for 2024’s Best Advertising Measurement Platform.”

The platform's core technologies are supported by the Company’s household-based identity resolution methodology, enabling marketers to identify website visitors and convert them into addressable households in real time. In addition, another innovative component powers media attribution methods, allowing businesses to link media campaigns to actual transactions with precision and transparency.

“fullthrottle.ai was built from the ground up as a true first-party data platform, anticipating the increasing importance of privacy-first marketing. By avoiding third-party techniques, our platform ensures that our marketing strategies remain ethical, effective, and fully compliant with privacy regulations,” said David Regn, CEO of fullthrottle.ai™. “We’re grateful to be recognized by MarTech Breakthrough for two consecutive years. As marketers navigate the complexities of a cookieless future, we will remain a trusted partner in delivering measurable, long-term success.”

Beyond data identification and attribution, fullthrottle.ai’s integrated marketing solution also facilitates audience generation and activation. The AI-powered buyer propensity model delivers highly personalized messaging to audiences when they are most receptive, while the content performance management feature provides businesses holistic visibility into the impact of different marketing channels on real-world transactions. As we look to the future, fullthrottle.ai™ is committed to driving innovation and pushing the boundaries of what’s possible in marketing to ensure our clients stay ahead in an ever-evolving landscape.

Contact:

Press@fullthrottle.ai

About fullthrottle.ai

fullthrottle.ai™️ is an end-to-end, first-party data-powered technology company whose proprietary platform and technologies facilitate audience identification, marketing, and measurement across all mediums. As the fastest-growing household-based marketing platform in the industry, fullthrottle.ai™️ is dedicated to helping clients identify and resolve website visitors into first-party addressable households of real, in-market leads. Learn more at https://www.fullthrottle.ai.


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