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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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Peter Fretty - Vice President, Market Leader

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Anteriad’s AI-Powered Data Outperforms Competitors for the Second Year in a Row, Driving Full-Funnel Success

By: via GlobeNewswire

Rye Brook, New York, Sept. 17, 2024 (GLOBE NEWSWIRE) -- Anteriad today announced positive results from a test with Causal IQ. For the second year in a row, Anteriad's Neutronian Certified data outperformed non-certified third-party audience segments, underscoring the critical importance of certified data in driving successful marketing campaigns. Anteriad delivered 50% higher brand lift and 33% lower CPAs compared to competitor data.  

“At Causal IQ, we’re always happy to test quality data partners like Anteriad and are even more thrilled when they perform beyond expectations.  We saw lower funnel performance lift for a travel advertiser compared to other 3P data providers and increased brand lift for a B2B client when compared to other third-party partners or contextual strategies. We will continue to use Anteriad as a top data partner for future campaigns,” said Jennifer Laing, SVP of Operations at Causal IQ. 

Causal’s test proves that Anteriad’s AI-driven data doesn't just compete, it dominates across the funnel, from brand to performance metrics. Processing over 40 billion intent signals monthly, Anteriad’s AI identifies and targets the most relevant audiences with precision at scale, ensuring every signal is maximized for full-funnel impact. Anteriad drives superior performance at every stage, from initial awareness to final conversion. 

The comprehensive test spanned various advertiser verticals, including healthcare, hospitality, and B2B software, and evaluated performance across key metrics such as click-through rate (CTR), video completion rate (VCR), and cost per action (CPA). The test included a variety of target audiences including product affinity prospects and enterprise buyers.  

“Causal’s rigorous testing demonstrates that high-quality data, like Anteriad’s Neutronian-certified data, delivers significantly superior results for B2B marketers across the funnel. We are thrilled that Anteriad performed dramatically better than competitors, reinforcing our commitment to providing top-tier data as a crucial component of successful marketing strategies. Our use of ethical AI to optimize our data is accelerating our progress, and we value the recognition from both Causal and Neutronian in highlighting our advancements,” said Karie Burt, Chief Data and Privacy Officer at Anteriad. 

“Anteriad's results from the 2024 data performance testing continue to prove that privacy compliance and data quality have a positive impact on campaign results. As the privacy landscape continues to evolve, brands and agencies will need to be more selective about who they partner with and companies like Anteriad that have focused on transparency, privacy and data quality will be well-positioned to help them mitigate risk while achieving desired campaign performance,” said Lisa Abousaleh, CEO and Co-Founder at Neutronian. 

About Anteriad 

Anteriad puts B2B marketers directly in front of their next customer and ahead of their competition. We are trusted by companies such as IBM, Microsoft, Forbes, SHRM, ezCater, and Lenovo to produce significant ROI multiples for their marketing. Anteriad delivers high-fidelity, privacy-compliant B2B buyer data, advanced analytics, comprehensive multichannel execution (full- and self-service), BDR and SDR-as-a-service in 26 languages, and expert advisory. The award-winning Anteriad Marketing Cloud platform monitors over 500 billion buyer-related signals each month to provide highly-rated intent data and power demand and performance programs across channels. Start creating your future today – discover how at https://anteriad.com/.  


Emily Riley
Anteriad
914-330-1128
emily@rileystrategic.com

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