About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Survey: Most Companies are Lagging Behind in Real-Time Personalization

ATLANTA, Feb. 25, 2025 (GLOBE NEWSWIRE) -- Fullstory, a leading behavioral data company, today unveiled findings from its 2025 Behavioral Data and AI Landscape Report. The report surveyed over 400 technology leaders to examine their organizations’ preparedness for key digital transformation challenges like AI, data regulations, and privacy restrictions. The research reveals that many companies are moving beyond traditional data collection to focus on tech-driven personalization. But with 41% using AI only as a supporting tool, there’s plenty of room for improvement.

Real-Time Personalization
More than half (51%) of businesses lag behind or have yet to prioritize real-time personalization. Only 12% of respondents consider themselves leaders in this area, while 37% say they feel they are keeping up with the market.

Companies that are currently implementing real-time personalization are doing so through product recommendations based on user profiles or behavior (65%), tailored promotions (54%), and visual content (53%). Just over one-third (35%) use AI-driven chatbot responses for personalization.

“Our research tells us that AI is playing a supporting role rather than serving as the primary driver of personalization,” said Lindsay Bayuk, CMO at Fullstory. “There’s a significant gap between AI potential and execution across enterprises. The good news is that businesses have a tremendous opportunity to improve their customer experience and anticipate buyer needs—especially the 25% who don’t use AI for personalization at all.”

AI and Executive Trust
As AI becomes more embedded into decision-making, executives must balance its potential for innovation with the risk of AI hallucinations. Nearly two-thirds are cautious, with 63% relying on AI only in low-risk areas. Meanwhile, 17% say they fully trust AI but will maintain human oversight, while 9% are scaling back usage until model efficiency improves.

Looking ahead, 68% expect to see significant to transformational changes in how machine learning and AI models are trained and trusted over the next one to three years. In contrast, only 10% anticipate minimal or no change in this area.

Data Regulatory and Privacy Restrictions:
Navigating data regulations and privacy restrictions is expected to become one of the industry's biggest challenges in the next one to three years. Today, only 5% of executives see it as their top challenge. But looking ahead, 37% of respondents predict a moderate shift in regulatory challenges, while 24% foresee significant changes. Meanwhile, 24% expect minimal impact, and only 9% believe there will be no change at all.

These findings highlight the ongoing challenges businesses face in navigating digital transformation. Leaders must take a “yes, and” approach, staying informed on evolving regulatory policies while continuing to prioritize customer experience.

To better understand technology executives' current stance on enterprise data and AI trends, read the full report here.

Research Methodology
Fullstory surveyed over 400 technology leaders globally to provide C-suite leaders with data-driven guidance for shaping their next product strategy.

About Fullstory
Fullstory is on a mission to help technology leaders make better, more informed decisions by injecting behavioral data into their analytics stack. The company’s patented technology unlocks the power of quality behavioral data at scale by transforming every digital visit into actionable data and insights. With Fullstory, enterprises can get closer to their customers’ true sentiments and intentions to predict what they want, create personalized experiences, and drive conversion, loyalty, and revenue. Fullstory is headquartered in Atlanta, USA, with regional teams across North America, EMEA, and APAC. For more information, visit www.fullstory.com.

Fullstory Media Relations
Alexandra King
Director of Communications
pr@fullstory.com


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