About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Future-Proof Your Deep Linking Strategy with Kochava in the Wake of Firebase Dynamic Links (FDL) Deprecation

SANDPOINT, Idaho, March 18, 2025 (GLOBE NEWSWIRE) -- Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, offers best practices for migrating to an alternative solution to Firebase Dynamic Links (FDL). This guidance aims to assist app developers and marketers in seamlessly navigating away from FDL, ensuring a smooth transition and continued operational efficiency.

Kochava invites you to register for its complimentary webinar Firebase Dynamic Links Migration Crunch Time: Tips, Best Practices, and Opportunities. In this session, Kochava’s deep linking specialists share their expertise in guiding companies through the process of transitioning away from FDL. Gain valuable insights into proven strategies, best practices, and potential opportunities that can arise during this critical migration phase. Don’t miss this chance to streamline your deep linking journey.

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Identifying suitable providers to address your deep linking requirements can be an arduous task, particularly when operating under stringent time constraints and lacking the capacity to allocate resources for implementing and evaluating diverse tooling solutions. Thankfully, Google has provided a recommended list of FDL alternatives for marketers and app developers who need full feature parity with FDL. Included on the list is Kochava.

Why Choose Kochava SmartLinks™ as Your FDL Replacement?

1. Quick, guided onboarding: We know time is of the essence. Our dedicated onboarding team is here to ensure a smooth transition, so you can keep your projects running without missing a beat. You’ll have hands-on support to map out and execute your migration plan.

2. Scalable, long-term solution: Kochava has been in the deep linking business since 2011 and is trusted by some of the biggest names in the world of mobile app advertising. We’re here for the long haul, processing billions of clicks daily, so you can rest easy knowing you’re in good hands.

3. FDL feature parity and beyond: Kochava SmartLinks™ offers all the features you’ve come to rely on with FDL—plus some nifty extras. Think built-in QR codes, iOS Universal Links, Android App Links, omnichannel campaign attribution support, and more.

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Kochava recognizes the importance of staying ahead of the curve and ensuring that its clients are well prepared for this shift. By providing a comprehensive guide on best practices for FDL deprecation, the company aims to empower app developers and marketers with the knowledge and tools necessary to navigate this change effectively.

Since the original FDL deprecation announcement in 2023, Kochava has assisted numerous app developers and organizations in migrating away from FDL. If you haven’t found your solution yet, we’re here to help.

By proactively addressing the FDL deprecation and providing comprehensive guidance, Kochava demonstrates its commitment to supporting its clients and enabling their success in the ever-changing mobile landscape. With Kochava’s recommended approach, app developers and marketers can confidently navigate this transition while maintaining a competitive edge and delivering exceptional user experiences.

Ready to Make the Switch?

Let’s get started on your migration to Kochava SmartLinks today. Your users will thank you, and you’ll be the hero of your own app story. Connect with our team for an FDL migration consultation.

About Kochava

Kochava Inc. is a real-time data solutions company offering leading omnichannel measurement, multi-touch attribution, modern MMM, and campaign management for data-driven brands and platforms. We empower advertisers and publishers to measure what matters and achieve privacy-durable growth tailored to your unique KPIs. Kochava’s growth stack gives you control with a single source of truth across your omnichannel media mix and all connected devices.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in the United States, the company has offices globally. For more information visit www.kochava.com. Follow Kochava on social media: Facebook, X, and LinkedIn.

Contact:
Leslie Amadio
Director of Public Relations, Kochava
lamadio@kochava.com
208.610.1650

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/035528b8-0839-4a35-9d7f-585158be8228

https://www.globenewswire.com/NewsRoom/AttachmentNg/32f289bc-13ea-4e3c-a3ac-8139801ce26d


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