About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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New B2B Report Shows How Data-Confident Marketers Accelerate Growth

Rye Brook, New York, July 08, 2025 (GLOBE NEWSWIRE) -- Anteriad, a global leader in data and AI driven, tech enabled B2B marketing solutions, today announced the release of its latest B2B marketing research report, “The 2025 B2B Marketing Edge," in partnership with Ascend2. The report provides insight into the strategies of over 450 B2B marketing leaders across North America, Europe, and APAC to uncover what’s fueling performance. 

Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among marketing executives and is more associated with revenue growth than with team downsizing. In other words, the most successful marketers are expanding their roles to include a spectrum of direct revenue responsibility, tactical lead generation, and brand marketing.  

  • 79% of B2B marketers expanded their responsibilities in the last year 
  • 64% of B2B marketers drive revenue growth through marketing initiatives
  • 56% of B2B marketers prioritize customer acquisition strategies
  • 55% of B2B marketers are responsible for brand awareness 

The Most Successful B2B Marketers 

Identified as Growth Gurus, top performing marketers excel by leveraging advanced data practices. These data confident marketers are significantly more likely to use intent data (52% vs. 32% of other marketers), launch campaigns rapidly (3x faster), and achieve substantial efficiency gains with AI (73% vs. 41%). 

The report also highlights the rising trend of marketers becoming 'Data Heroes', those who feel highly confident using a wide range of data types to convert audiences. This group has notably grown, increasing from just 27% of marketers in 2022 to 44% in 2025. Importantly, Data Heroes are three times more likely than their peers to achieve significant revenue growth, underscoring the tangible benefits of data confidence. 

“Successful marketers today combine precise data strategies with agility to fuel revenue growth, strengthen brand positioning, and effectively support sales. Our report offers a roadmap for marketers eager to leverage data to accelerate business results,” said Lynn Tornabene, CMPO at Anteriad.  

For marketers seeking to elevate their data confidence and drive stronger results, the full report provides valuable insights on key trends, tactics, and best practices across areas including data strategy, AI optimization, campaign acceleration, and organizational agility. 

Click here to read the report.  

Methodology  
Ascend2 benchmarks the performance of business strategies and the tactics and technology that drives them. Anteriad partnered with Ascend2 to survey 466 marketing decision-makers, senior management and above, located across North America, Europe, and APAC. These marketers represent B2B organizations with 250 or more employees. The survey was fielded in February 2025.  

About Anteriad 
Anteriad empowers B2B marketers to get in front of their next customer faster through full-funnel marketing programs powered by responsible AI and deep human expertise. Our unique global data and award-winning Anteriad Marketing Cloud drive advanced analytics engagements, managed service multichannel brand and demand campaigns, programmatic audiences, and BDR-as-a-service programs. Ambitious marketers and agencies including ServiceNow, JustGlobal, Microsoft, KPMG, SHRM, and Lenovo trust our data-driven approach to maximize impact and ROI. Start creating your future today at https://anteriad.com/  


Emily Riley
Anteriad
914-330-1128
emily@rileystrategic.com
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