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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Anteriad Celebrates 25 Years of Growth for B2B Marketers

By: via GlobeNewswire

Rye Brook, New York, Aug. 07, 2025 (GLOBE NEWSWIRE) -- Anteriad, a global leader in data- and AI-driven, tech enabled B2B marketing solutions is celebrating 25 years since the company was originally founded. Anteriad has continuously evolved to deliver market-leading solutions for B2B marketers and an expanding roster of enterprise customers around the globe. Today, Anteriad delivers B2B marketing solutions via a data architecture with embedded AI, building AI and analytics directly into the fabric of the company’s data systems to increase depth of insight, precision and efficiency for B2B marketers. 

The company has seen growth over numerous years despite headwinds for many other players in the market, a testament to the company’s proven value proposition for its customers. The company’s recent win as a Growth Catalyst in Insights and Analysis with a 2025 Sammy - Sales and Marketing Technology Awards, presented by Business Intelligence Group, recognizes the company’s measurable impact on client performance and marketing intelligence. 

Anteriad is proud to have worked with several clients for more than two decades including 4imprint, Uline and Brady Corporation. The company has also maintained engagements with Mouser, IEEE and Microsoft for over 10 years, proving the lasting value of strategic B2B marketing partnerships.  

At the same time, Anteriad continues to grow its roster with new customers, including G.O.A.T, Code.org, Nutanix, Qlik, and TeamViewer, across North America, EMEA, and APAC. 

“For almost 25 years, we have partnered with Anteriad to productively scale the B2B Channel at L.L.Bean. We look to Anteriad to deliver expert data recommendations, drive new buyer acquisition, and recommend new approaches to marketing in the B2B space. Their expertise in the industry is unmatched,” said Cheryl Rogers, Vice President, L.L.Bean for Business, L.L.Bean, Inc.  

Another longtime client, U.S. Plastic Corporation, has partnered with Anteriad since 2011. “Their expertise in data, analytics, and search engine marketing has been instrumental to our success,” said Nate Pohlman, VP of Marketing. “Anteriad’s dedication to performance and client support continues to exceed expectations. Here’s to many more years of partnership and excellence.” 

Anteriad’s success has been built not just on innovation, but on the strength and continuity of its people. Nine current employees, including CEO Rob Sanchez, have been with the company since its founding, underscoring the company’s culture of collaboration and long-term vision that drives performance. 

The company’s commitment to leadership was recognized this year as two of Anteriad’s executives were named to Women We Admire’s 2025 list of top women leaders. Chief Marketing and Product Officer Lynn Tornabene was recognized for her role in shaping Anteriad’s brand strategy and market presence, while Karie Burt, Chief Data and Analytics Officer, was honored for her expertise in operationalizing data to drive customer growth and product innovation. 

“Our business has evolved to deliver data and AI-fueled solutions in a complex global market, but our focus has always been constant—to give B2B marketers what they need to get in front of their next customer faster. What sets Anteriad apart is the way our comprehensive solutions come together, something only Anteriad offers under one roof,” said Rob Sanchez, CEO of Anteriad. He added, “Our team is now located in countries around the world, as is our expanding list of customers. Our true mark of success is how many employees and customers have been with us for so much of this evolution and I’m incredibly proud of how far we’ve come and excited for what’s next.”  

About Anteriad  

Anteriad empowers B2B marketers to get in front of their next customer faster through full-funnel marketing programs powered by responsible AI and deep human expertise. Our unique global data and award-winning Anteriad Marketing Cloud drive advanced analytics engagements, managed service multichannel brand and demand campaigns, programmatic audiences, and BDR-as-a-service programs. Ambitious marketers and agencies including ServiceNow, JustGlobal, Microsoft, KPMG, SHRM, and Lenovo trust our data-driven approach to maximize impact and ROI. Start creating your future today at https://anteriad.com/   


Emily Riley
Anteriad
914-330-1128
emily@rileystrategic.com

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