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For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
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  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Conversational Use Cases Fuel Global Messaging Boom: Nearly 3 Trillion Business Messages by 2030

BASINGSTOKE, United Kingdom, Sept. 01, 2025 (GLOBE NEWSWIRE) -- A new study from Juniper Research, the foremost experts in telecoms markets, has found global business messaging traffic will grow from 2 trillion messages in 2025 to nearly 3 trillion by 2030. This includes traffic delivered over SMS, Rich Communication Services (RCS), and over-the-top (OTT) messaging channels. This monumental growth will be driven by increasing demand from enterprises for conversational messaging use cases, including commerce and customer support.

However, despite this significant opportunity, Juniper Research believes operators are unprepared to capitalise on conversational use cases across RCS. A reliance on Google to monitor RCS business messaging traffic leaves operators with limited visibility over the channel; a major drawback impacting operators’ ability to analyse adoption and maximise revenue potential.

A2P SMS, RBM & OTT – Market Snapshot for 2025

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Source: Juniper Research

An extract from the report, A2P & Business Messaging Market 2025-2030, is available as a free download.

Operators Must Adapt Conversational Messaging Approach

Juniper Research asserts that visibility over enterprise conversational traffic will be essential for operators to grow revenue from conversational use cases. It allows operators to identify usage patterns and, in turn, develop optimal pricing strategies for conversational messaging.

Operators must identify partners that provide this transparency; enabling them to track the traffic across their networks. More granular visibility into conversational traffic allows operators to adapt models over time, to maximise revenue from conversational messaging.

Molly Gatford, Senior Research Analyst at Juniper Research, remarked: “As authentication use cases shift from messaging channels, conversational messaging presents a potential new revenue stream for operators. Therefore, operators must prioritise the monetisation of conversational use cases to secure future revenue growth.”

About the Research Suite

The new research suite offers the most comprehensive assessment of the A2P & Business Messaging Market to date, including insightful market analysis and in-depth forecasts for over 60 countries. The dataset contains over 146,000 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’ and an examination of current and future market opportunities.

View the market research: https://www.juniperresearch.com/research/telecoms-connectivity/messaging/a2p-research-report/

Download the free sample: https://www.juniperresearch.com/resources/free-research/operator-success-strategies-in-a2p-messaging-for-2026/

Juniper Research has, for two decades, provided market intelligence and advisory services to the global telecommunications sector, and is retained by many of the world’s leading network operators and communications platforms.

Please contact Sam Smith, Press Relations

T: +44(0)1256 830002

E: sam.smith@juniperresearch.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7b2080b6-597c-4099-a302-56ea1fad1043


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