About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Prokeep Launches its Order Engine, Simplifying Distribution and Unlocking More Orders

NEW ORLEANS, Sept. 15, 2025 (GLOBE NEWSWIRE) -- Prokeep has been the market leader in customer communication and engagement for distributors for the past six years. Today, the company builds on that leadership with the launch of its AI-powered Order Engine at the National Association of Wholesaler-Distributors (NAW) Innovators Summit. This connected front-of-house system makes it easier for distributors to take and get more orders. Purpose-built for distribution, Prokeep brings counter staff, inside sales, marketing, and branches onto one platform so teams can serve customers faster, centralize customer data, and drive proactive sales.

The Order Engine adds AI-driven automation and an integrated sales and marketing campaign builder, called Growth Hub, so branches move from reactive order taking to proactive revenue generation. Order Automation performs instant stock checks, builds quotes, and confirms orders, while Growth Hub turns live customer and order data into targeted texts, emails, surveys, and follow-up tasks. Together, they create a flywheel of growth that captures customer orders faster, then automatically uses that data to launch targeted campaigns that generate stronger engagement and ultimately drive more orders.

Distributors shouldn’t have to chase information across inboxes and sticky notes,” said Jack Carrere, Co-Founder & CEO of Prokeep. “With the Order Engine, every email, text, or web message connects directly to the customer and order history. That clarity makes it simple for teams to move quickly, keep customers happy, and grow sales from every interaction. AI-powered workflows turn chaos into clarity, bringing structure and speed directly translating into more orders.”

The launch was showcased at NAW in a joint session with ABC Supply Co. Inc., one of the nation’s largest distributors, which partnered with Prokeep to pilot the Order Engine. With branch conversations centralized and order workflows automated, ABC Supply responded faster, took more orders, and protected and grew key relationships through improved accuracy.

“Putting customers first means communicating in the ways they prefer,” said Tony Vaden, EVP and chief information officer at ABC Supply. “Prokeep helps us do that by adding another convenient touchpoint that keeps service moving.”

Prokeep’s Order Engine addresses the realities distributors face today: pressure on margins, rising customer expectations, and the complexity of disconnected systems. Distributors can serve faster, sell smarter, and build stronger customer loyalty by uniting conversations, order history, and proactive outreach in one system, now enhanced with AI order automation.

In addition, Prokeep’s Order Engine links technology contractors already use to run their businesses directly with distributors. This process allows contractors to place orders from one screen with unmatched convenience. Prokeep is also partnering with leading manufacturing brands to deliver campaigns through distribution partners, driving more orders while educating the market on new products and services.

The launch at NAW marks a significant step forward in Prokeep’s mission to help distributors strengthen relationships and grow revenue through technology built for the branch. Learn more about the Order Engine and book a demo at prokeep.com.

Sign up here for our upcoming webinar. We'll show you our new solutions, which unlock the power of your front-of-house to create a flywheel of more orders.

About Prokeep

Prokeep is an AI-powered Order Engine that helps distributors serve faster and win more business by turning every customer interaction into an opportunity. Prokeep gives teams the visibility and speed to strengthen relationships and unlock growth by uniting conversations, order history, and automation in one connected platform. Trusted by 8,500 distributor locations across North America, Prokeep has powered more than 20 million conversations and $11 billion in revenue since its founding in New Orleans in 2016.

Media Contact:
Girish Jaggi
Senior PR Account Manager
The MicDrop Agency
girish@themicdropagency.com


Primary Logo

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.