About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Ad Demand Surges Ahead of Holiday Season as Generative AI Reshapes Shopping, AdRoll Reports

SAN FRANCISCO, Sept. 16, 2025 (GLOBE NEWSWIRE) -- AdRoll, an AI-powered connected advertising platform, today released the Q3 2025 edition of its State of Digital Advertising Report. The report reveals that digital ad demand is rebounding just as generative AI begins reshaping holiday shopping, creating both urgency and new challenges for marketers.

Display ad costs, measured by cost per mille (CPM), showed significant recovery in Q3. Display retargeting CPMs narrowed their year-over-year decline from 18% in Q2 to just 3% in August, while display prospecting CPMs improved from 31% below last year in Q2 to 14% below in early Q3. The trend signals growing advertiser demand heading into the holiday season.

In contrast, account-based marketing (ABM) campaign CPMs declined further, widening from 11% below last year in Q2 to 20% below in Q3. While some of the decline reflects normal summer slowdowns in B2B advertising, the drop may also point to marketers exercising budget caution amid economic uncertainty.

At the same time, consumer discovery behaviors are being transformed by generative AI. Traffic from AI engines such as ChatGPT, Gemini, and Perplexity to U.S. retail sites surged 4,700% year-over-year in July 2025. More than half of U.S. consumers have already used or plan to use generative AI engines for shopping this year, whether for generating gift ideas, researching products, or finding deals.

“As generative AI transforms search, marketers can no longer depend solely on website traffic to drive discovery,” said Vibhor Kapoor, chief business officer at AdRoll. “Channels like connected TV and other brand awareness tactics are becoming essential to ensure brands remain visible and memorable. Especially ahead of the holiday season, the companies that invest early in building recognition will be the ones that win when purchase decisions are made.”

With September and October projected to capture more sales than November and December, waiting until the traditional peak season could mean missing a significant share of spend. At the same time, the rise of generative AI is reshaping product discovery, making it critical for brands to invest in awareness strategies and AI-powered campaign optimization to ensure visibility in these new shopping journeys.

For B2B marketers, Q4 is equally pivotal, not for holiday promotions, but for influencing next year’s budgets. Launching account-based marketing campaigns in September and October, when CPMs are relatively low, can help ensure products and services remain top of mind as decision-makers finalize 2026 plans.

For more information and actionable insights, visit https://www.adroll.com/state-of-digital-advertising-report.

About AdRoll
AdRoll is a connected advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and seamless integrations, AdRoll helps mid-sized businesses turn complexity into clarity and clicks into customers. The AdRoll platform delivers full-funnel performance through multi-channel advertising, audience insights, and cross-channel attribution, supporting marketers across industries including ecommerce, technology, financial services, education, and more. For B2B teams, AdRoll ABM extends these capabilities with account-based precision, multi-touch campaigns, and real-time buyer intelligence. Backed by nearly 20 years of data and award-winning support, AdRoll enables marketing teams to advertise smarter, move faster, and achieve more, all from one place.

Media Contact
Katie Jewett
Public Relations for AdRoll
adroll@upraisepr.com
415-397-7600


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