About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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EyeMD EMR Healthcare Systems Announces Rebrand to Optivate, Signaling Expanded Vision for Ophthalmology Practices and Eye Care Providers

BONITA SPRINGS, Fla., Sept. 17, 2025 (GLOBE NEWSWIRE) -- EyeMD EMR Healthcare Systems and its subsidiary, Abillifeye (collectively EyeMD EMR), a trusted provider of specialty-built healthcare technology software and medical billing services for ophthalmology practices and eye care specialists, today announced it is rebranding as Optivate.

The new brand reflects the company’s evolution beyond its original identity, as it continues to simplify workflows, empower providers, and prepare practices for the future of healthcare technology.

"This rebrand represents an exciting new chapter for our company. As EyeMD EMR, we built strong reputation as a trusted partner for eye care providers. With Optivate, we’re building on that legacy while accelerating innovation and delivering smarter solutions that make complexity feel simple. Our focus is clear: to streamline workflows, empower providers, and elevate patient outcomes — ensuring every ophthalmology practice can thrive in an increasingly complex healthcare environment," said Abdiel Marin, CEO of Optivate.

What’s Changing and What’s Not

  • Name & Brand Identity: Beginning with a new website and refreshed visual identity, EyeMD EMR will complete the rebrand to Optivate by the end of 2025.
  • Continuity of Service: Clients will continue to use the EyeMD EMR platform, services, and legacy website until the transition is complete. No changes are required at this time.
  • Commitment to Innovation: Optivate reflects the company’s focus on clarity and confidence, embedding innovations such as AI-enabled workflows and seamlessly connected solutions to allow users to focus on delivering exceptional patient care.

Our Mission, Vision & Values

  • Mission: To enhance the delivery of ophthalmic care through advanced technology that streamlines workflows, empowers providers, and elevates patient outcomes.
  • Vision: A future where every ophthalmology practice thrives, powered by intelligent technology, respected for its care, and unburdened by complexity.
  • Values: Partner with practices, own outcomes and earn trust, elevate the standard, make complexity feel simple, and communicate with clarity.

About Optivate

Optivate (formerly EyeMD EMR Healthcare Systems and its subsidiary, Abillifeye) delivers specialty-built software and solutions that help ophthalmology practices cut through complexity and focus on care. From EMR and PM to RCM and patient engagement, Optivate provides clarity that powers confident care. Built on best-in-class customer support and an exclusive long-standing dedication to eye care, Optivate is the partner of choice for eye care providers seeking to remove friction, empower care teams, and elevate patient outcomes. For more information about Optivate and its services, visit our announcement page.

Media Contact:

Gus Savloff
gus.savloff@eyemdemr.com


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