About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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Indeed Italy Surpasses Growth Goals with Anteriad’s BDR-as-a-Service

Rye Brook, New York, Sept. 03, 2025 (GLOBE NEWSWIRE) -- Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing, today announced the success of its partnership with Indeed Italy, part of the world’s #1 job matching platform¹. By deploying Anteriad’s BDR-as-a-Service program in-market and in-language, Indeed Italy surpassed monthly meeting goals and expanded its reach across EMEA. 

Indeed.com, which operates in over 60 countries and 28 languages, helps more people find jobs than anywhere else—connecting 610 million job seeker profiles with opportunities worldwide. In the high-potential Italian market, Indeed needed to reach more targeted accounts and support local sales representatives in generating leads and setting qualified meetings. 

To address this, Anteriad deployed BDR-as-a-Service in Italian using its Warm Handover approach. Within Indeed’s existing book of accounts, Anteriad identified and engaged the ideal customer profile (ICP) to secure qualified meetings—allowing the sales team to focus on advancing opportunities and driving pipeline growth. Anteriad also helped expand their targeted account list and enrich it with ICP contacts so that all BDRs had a larger universe for targeting. 

Key outcomes include: 

  • - Surpassed the goal of 5+ meetings per month 
  • - Increased lead execution and meeting rates 
  • - Consistent program renewal and geographic expansion across EMEA 

“After more than four years of partnership, Anteriad continues to raise the bar,” said Romina Zanetel, Country Marketing, Senior Specialist at Indeed.com. “In a fast-moving and complex market like Italy, Anteriad hasn’t just talked results—they’ve delivered. Together, we’ve built a strategy that cuts through the noise, reaches the right companies quickly, and directly supports our sales teams—who aren’t just meeting their targets, they’re smashing them.” 

“Our BDR-as-a-Service strategy ensures that sales teams can focus on closing deals instead of chasing leads,” said Rob Sanchez, CEO of Anteriad. “Indeed Italy’s success showcases how local language support, qualified targeting, and warm handoffs can deliver both immediate impact and long-term value.” 

1 Source: ComScore, Total Visits, March 2024 

About Anteriad  

Anteriad empowers B2B marketers to get in front of their next customer faster through full-funnel marketing programs powered by responsible AI and deep human expertise. Our unique global data and award-winning Anteriad Marketing Cloud drive advanced analytics engagements, managed service multichannel brand and demand campaigns, programmatic audiences, and BDR-as-a-service programs. Ambitious marketers and agencies including ServiceNow, JustGlobal, Microsoft, KPMG, SHRM, and Lenovo trust our data-driven approach to maximize impact and ROI. Start creating your future today at anteriad.com. 


Emily Riley
Anteriad
914-330-1128
emily@rileystrategic.com
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