Supporting The Atlas Foundation, the International Rugby Charity Changing the Lives of Children in 21 Countries

By: Prodigy

July 31, 2025 at 11:21 AM EDT

07/31/2025, Cheltenham GL51 4GA // PRODIGY: Feature Story //

Supporting The Atlas Foundation, the International Rugby Charity Changing the Lives of Children in 21 Countries

The global children’s charity, The Atlas Foundation, provides diverse ways to fundraise, support events, donate or contribute to projects. All funds raised are used to finance initiatives and schemes around the world that help the most vulnerable, disadvantaged children.

Following sustained interest in the charity’s exciting events calendar, and enquiries about other ways companies, schools and organisations can get involved, the Foundation has shared an updated list of opportunities to support its work, driving towards a better future for children in every corner of the planet.

The Background of The Atlas Foundation’s Fundraising Events

Founded by rugby great Jason Leonard, OBE, The Atlas Foundation has swiftly gained attention as a charity backed by a glittering roster of trustees, ambassadors and champions. Nearly all hail from the world of professional rugby, from international players past and present to coaches, spokespeople and grassroots players.

Using the collective passion for rugby, and the innate ability of sport to unite, empower and connect people across divides, the charity has, in just ten years, had a positive and sustained impact on the lives of 219,203 children, collaborating with 47 international partners in 21 countries.

Part of the momentum behind this work has been the chance to make a real-world difference to children who live in hardship and poverty, with unique events that range from physical challenges to luxurious experiences. In the coming months, these include:

The inaugural Lions Test Charity watch party at The Cabbage Patch, Twickenham, and the Legends Series in Sydney at the North Sydney Oval.
An extraordinary Highland Hiking Challenge in Scotland covering 1,334 km in just one day.
Jason Leonard’s Annual Gala Dinner, hosted at The Ballroom, JW Marriott Grosvenor House, London – a black-tie and VIP event, joined by an all-star line-up of rugby royalty.
The Atlas Trek 2025 in Morocco - an endurance challenge where fundraisers will journey to the summit, led by mountaineer specialists.

As these popular events showcase, fundraisers, donors, and supporters do not necessarily need to enjoy, participate in or come from the rugby world, and although many do, there are ample ways to support the charity's ambitions and projects.

Alternative and Accessible Ways to Get Involved With The Atlas Foundation

Speaking on behalf of the Foundation, General Manager, Peter Scott says, ‘We’ve long been known for our fundraising events, championing adventure, participation, and aspiration, but recognise that many events require considerable commitments of time and may not be feasible for those who otherwise share our passion for improving children’s life changes.

We have created numerous ways to participate in as big or as small a way as individuals and organisations wish. Every donation, message of support, and contribution is incredibly valued and inspires us to continue pursuing our mission to create a brighter, fairer future.

The team here at Atlas welcomes new ideas, and we’ve been extremely grateful for the support extended from schools, community organisations and other groups, as well as inspiring individuals who have done everything from host non-uniform days to collect donations at tournaments, take on personal challenges and hold bake sales.

If you have an idea or need resources and support to set up your very own fundraising event, changing lives with every penny, we invite you to register your interest. We'll ensure you have everything you need to get started, joining a long list of amazing supporters who are actively contributing to making lasting change in the communities that need it most.’

Options to Fundraise or Support the Work of The Atlas Foundation

Prospective supporters can consider personal fundraising events like quiz nights and running events or registering with GivenGain. This platform enables individuals and organisations to choose how they'd like to share funds raised between the charities of their choice.

Other options include school-based fundraising, volunteering time and enthusiasm at Atlas events, something many young people use to gain school or undergraduate work experience, donating in memory of a loved one, and leaving a gift in a Will.

The charity publishes links and information about all fundraising initiatives, events and schemes via its website and has a responsive support team who remain available to answer questions and provide more tailored guidance.

About The Atlas Foundation

Founded by rugby legend Jason Leonard OBE, The Atlas Foundation uses rugby as a tool to improve the lives of children in disadvantaged communities around the world. By partnering with local organisations, The Atlas Foundation provides educational, health, and social development opportunities to help children thrive.

Media Contact:

Caitlin Clark
Marketing and Communications Officer
The Atlas Foundation
+44 (0)207 043 2232

Source: Digital PR

Release ID: 1695584

Source published by Submit Press Release >> Supporting The Atlas Foundation, the International Rugby Charity Changing the Lives of Children in 21 Countries