Cetane Strengthens M&A Leadership in Route-Based Services to Maximize Value for Owners

By: Prodigy

September 10, 2025 at 18:12 PM EDT

09/10/2025, New York, NY // PRODIGY: Feature Story //

Cetane, a leader in mergers and acquisitions for lower-middle-market companies in route-based services , is raising the bar for business owners preparing to sell their companies. With more than 130 successful transactions and over $800 million in total transaction value, Cetane is known for delivering both top-tier financial results and the right legacy fit for owners ready to transition their life’s work.

Selling a business is often the most significant financial decision an owner will ever make, and the process can be complex and overwhelming. Many owners are concerned about maximizing value, finding the right buyer, and ensuring the future success of their employees and customers. Cetane was founded to solve these challenges by providing strategic clarity, expert negotiation, and end-to-end transaction management.

"We understand that selling your business isn’t just a financial decision. It’s deeply personal," said Barrett Conway, Managing Partner at Cetane. "Our mission is to help owners achieve the maximum financial outcome while ensuring their business continues in the right hands."

A Proven, Simplified Process That Outperforms Industry Standards

Cetane’s approach to M&A is built on a clear, three-step process that has delivered a nearly 100% close rate after a letter of intent, far exceeding industry averages:

Confidential, No-Cost Valuation – Cetane begins by providing a clear, obligation-free estimate of a business’s market value.
Curated Buyer Network & Competitive Marketing – The team identifies and vets qualified buyers, creating competitive interest that drives sale price.
End-to-End Closing Management – Cetane manages all negotiations, due diligence, and closing paperwork, ensuring a seamless experience for the seller.

With a dedicated team of over 25 professionals, including CPAs, Accredited Senior Appraisers (ASAs), and securities-licensed experts, Cetane focuses exclusively on route-based service companies. This specialization means they understand the nuances of these businesses, from operational metrics to seasonal cash flow, and can position them effectively in the marketplace.

Supporting Business Owners Beyond the Sale

In addition to transaction execution, Cetane offers resources like the “Business Owner’s Transition Planning Guide”, a free, downloadable PDF designed to help owners prepare for a successful sale. The guide covers everything from operational readiness to valuation drivers, offering actionable steps to maximize sale outcomes and avoid common pitfalls.

Commitment to Legacy and Long-Term Impact

For many owners, the sale of their business is not just about the highest price. It is about finding a buyer who will honor their culture, take care of their team, and continue serving their customers with excellence. Cetane prioritizes matching sellers with buyers who share these values, ensuring the transaction is a win for all stakeholders.

"Our clients often tell us they sleep better at night knowing the next chapter for their business is in good hands,"Conway added. "We take that responsibility seriously. It is why we have built such a high success rate and long-term relationships in the industries we serve."

About Cetane

Cetane is a mergers and acquisitions advisory firm specializing in the sale of lower-middle-market route-based service companies. With more than 130 successful transactions and $800 million in total transaction value, Cetane combines industry expertise, financial acumen, and a relationship-driven approach to deliver both maximum value and the right legacy fit for business owners. The firm’s proven process, specialized buyer network, and hands-on guidance have resulted in a nearly 100% close rate after letters of intent.

For more information, to schedule a confidential consultation, or to download the Business Owner’s Transition Planning Guide, visit www.cetane.com or visit our Press releases.

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Media Contact:
Barrett Conway
Cetane
bconway@cetane.com
(806) 223-6742