About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Marketing Your Invention, Product, or Journey – Fourth Edition Launches as the Go-To Guide for Today’s Inventors and Entrepreneurs

GHL

Summit, New JerseyIn today’s dynamic business environment, knowing how to market your invention can be just as important as the invention itself. That’s why the newly released Fourth Edition of Marketing Your Invention, Product, or Journey by David Postolski, partner at the innovation-focused law firm Gearhart Law, is an indispensable resource for inventors, entrepreneurs, and creators alike.

This fully updated edition explores how to navigate the modern marketing landscape, covering everything from podcasting and social media to AI-driven tools. It offers legal and strategic guidance drawn from years of experience working with inventors and startups.

Gearhart Law is nationally recognized for its work with startups, inventors, and entrepreneurs, providing legal services that support innovation from concept to commercialization. Postolski draws from this background to deliver a marketing guide that goes beyond tactics, offering insights into aligning your promotional efforts with your intellectual property for maximum impact.

Key highlights of the Fourth Edition include:

  • Using AI to sharpen your messaging and reach
  • Leveraging podcasts, videos, and social media for brand growth
  • Firsthand advice from industry experts across marketing, business, and law
  • Strategies for integrating IP protection with your go-to-market plan
  • Legal and ethical considerations in today’s digital-first marketing world

Additionally, the chapter on podcasting was written by Richard and Elizabeth Gearhart, of Gearhart Law and hosts of the popular podcast Passage to Profit, where they spotlight entrepreneurs and share marketing insights. Their contribution highlights how podcasting can serve as a powerful platform for visibility, credibility, and audience engagement. 

Whether you’re launching your first product or looking to scale your brand, Marketing Your Invention, Product, or Journey is the go-to guide for marketing success in the modern age. Check it out on the ABA website.



Gearhart Law is a premier intellectual property law firm dedicated to protecting and advancing innovations for businesses and entrepreneurs worldwide. The firm provides comprehensive patent, trademark, and IP strategy services to help companies secure their competitive edge.

Gearhart Law
41 River Road Summit, NJ 07901
908-273-0700
https://gearhartlaw.com/
Press Contact : Elizabeth Gearhart

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