About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The Brains Reveal How to Make Copywriting SEO-Friendly

By: Magic PR

[London, UK] [October 2022]— SEO copywriting is content that combines both what users are searching for, and how search engines actually work. 

 Essentially, SEO copywriting consists of creating keyword-optimised content that will be relevant to users and still align with search engine algorithms, but will ultimately help businesses rank higher in search results. This can be through blog posts, articles, listicles and more. 

However, Google uses AI, more specifically, natural language processing (NLP) to understand user searches and what content is about. This means that finding the right balance for both is important. 

Keyword research is crucial in making copywriting SEO friendly as this showcases what the high-ranking search terms are and optimising your content to align with these. Researching competitor target keywords and audience search intent will also help propel your content to rank higher on search engines.

Speaking on the topic of SEO Copywriting, James Speyer, Head of SEO at The Brains, says:

“Lots of SEO’s talk about ‘quality’ content, but for a computer algorithm, it’s fundamentally impossible to define what quality means, as quality is inherently subjective. But that doesn’t mean the search engine can’t find its own ‘quality’ measurement. Instead, Google tries to mimic the human perception of quality by using connections between words to define clear topical relevance.

“Consider an article about The FIFA World Cup. For Google to know it’s a good source of information around the World Cup, it will look for signals in the written words of the article to suggest that the content is using a collection of terms it understands to be connected to the topic of the World Cup, such as Qatar, kick-off and group stage. 

“By understanding the language connected to our chosen keywords, SEOs can create ‘quality’ content for Google to rank. Without considering these connections, it can be difficult for Google to categorise our content, and thus rank it where we want it to rank.”

  • James Speyer, Head of SEO at The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, SEO copywriting services, content marketing and lead generation services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains

Email: jonathan@thebrains.co.uk

Telephone: 0333 050 7328

Linkedin: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-reveal-how-to-make-copywriting-seo-friendly/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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