About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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PPC Expert Explores: Do Performance Max Campaigns Truly Boost Business Leads?

By: Magic PR

London, UK, June, 14, 2022 — Google’s Performance max campaigns (pMax), introduced in 2021, use AI to enhance your marketing campaigns and drive better results.

pMax was designed to help you generate leads and online sales. It enhances your keyword-based search campaigns to attract more converting customers from Google’s channels, while also allowing PPC professionals to access all of their Google Ads inventory from one singular campaign.

pMax are goal-based campaigns that you feed with assets (such as images or videos) and audience signals (such as demographics, interests or first party data). Then, through AI and machine learning, relevant and capturing ads are created and distributed (within your budget) across Google platforms that will target your audience, such as YouTube, Gmail, Search etc. This will in turn help convert online leads to sales, in real time. But how effective are pMax campaigns in practice? This PPC guru reflects on pMax, their benefits and their drawbacks, and gives a word of warning:

“The idea behind the performance max campaigns is fantastic, however, we have concerns about the lack of control and lack of reporting availability for this campaign type. We don’t clearly see where the budget is being allocated and how much is being spent on each placement, which makes it difficult to eliminate budget wastage. We envision that our clients will have the same concerns. We are still yet to see how this campaign type will develop and hopefully these concerns will be addressed in the near future.”

Lenka Stefanakova, Senior Account Strategist for PPC, The Brains

About The Brains:

The Brains is a leading PPC agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others.

For more information please contact:

The Brains
Address: 86-90 Paul Street
London EC2A 4NE
United Kingdom
Telephone: 0333 050 7328
Linkedin: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/ppc-expert-explores-do-performance-max-campaigns-truly-boost-business-leads/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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