About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The Brains: How to Prepare for a Cookie-less Future

By: Magic PR

[London, UK] [June, 2022]— Google has recently announced that third-party cookies will no longer be used by late 2022.

Third-party cookies are text files containing data that help identify users. Cookies work by monitoring your browsing history and tracking users between visiting websites, and in doing so, Google can display the most relevant ads to you.

Despite Google’s ‘Privacy Sandbox solution’, the elimination of third-party cookies poses a threat to marketers’ targeting and measuring activities. As a result, marketers will need to focus on implementing data management and targeting tools to help track data outside of third-party cookies.

Now is a good time togo back to basics and work on interacting and building relationships with your customers through SEO and link-building strategies.
To help you connect with your relevant customers, you can utilise contextual targeting which allows your Google PPC ads to appear on relevant sites based on your ad’s keywords, topics, and more using first-party cookies.

Speaking of this topic, Lenka Stefanakova, Senior Account Strategist for PPC, says:

“A good first step that you can take to future-proof your marketing efforts is to start using GA4. GA4, being privacy-centric, has been designed to work either with or without cookies. GA4 can serve to fill in data gaps by leveraging machine learning and statistical modelling, which can help the transition as the internet becomes less reliant on cookies.”

Lenka Stefanakova, Senior Account Strategist for PPC, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers SEO, content marketing, lead generation and PPC services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains
Email: jonathan@thebrains.co.uk
Telephone: 0333 050 7328
Linkedin: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-how-to-prepare-for-a-cookie-less-future/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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