About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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The Brains: The Biggest Mistakes to Avoid When Running PPC Ads

By: Magic PR

[London, UK] [June, 2022]— Pay-per-click advertising (PPC ads) is arguably one of the most successful methods of advertising; by helping you attract and convert customers much, much easier than other forms of digital marketing.

One of the most common PPC mistakes marketers make is failing to track conversions efficiently. Companies that run ads without the correct conversion tracking cannot assess how their ads are performing and cannot effectively optimise towards the most valuable goals.

Moreover, ensuring your pages link to relevant, engaging landing pages is also important. Instead of sending potential customers to your home page, you should set up product-specific landing pages instead of a generic page that won’t engage them further.

Furthermore, failing to use negative keywords correctly will essentially slow down the process of reaching your target audience. Marketers should implement a negative keyword list for keywords and phrases that you don’t want your ads to appear in or relate to, this helps Google determine the most relevant audience for your topics and keywords and helps you spend less money on ads that are not part of your brand image or strategy.

Another mistake to avoid when using PPC ads is failing to track the metrics that align with your key goals. Tracking metrics such as click-through rate, conversion rate, cost-per-acquisition, cost-per-click will help you strategically reach potential customers.

Speaking of this topic, Lenka Stefanakova, Senior Account Strategist for PPC, says:

“PPC Ads can deliver incredible results to businesses. However, we constantly come across businesses that spend a lot of money on paid advertising but aren’t tracking their results correctly. Conversion tracking is simply the most important aspect of PPC advertising. Without the correct conversion tracking, businesses fail to demonstrate their return on ad spend, and can’t optimise their campaigns effectively.”

Lenka Stefanakova, Senior Account Strategist for PPC, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers SEO, content marketing, lead generation and PPC services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains
Email: jonathan@thebrains.co.uk
Telephone: 0333 050 7328
Linkedin: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-the-biggest-mistakes-to-avoid-when-running-ppc-ads/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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