About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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PPC Guru Explains Why Video Ads Outperform Static Ads

By: Magic PR

[London, UK] [July 2022]— Static ads still serve its purpose: reaching your target audience. However, in the digital era we are living in, video ads can be more influential.

Paid search ads are the most popular form of PPC advertising and only really appear to those who are already searching for the product or services your business is offering. However, display ads are visual, creative placements that appear to a wider audience too. This includes Google’s partners and YouTube, too.

Video ads include a variety of benefits, for example video ads are more interactive and valuable, this can give your brand a more personalised feel and allow your audience to feel more connected with your brand, too. Ultimately, video ads can lead to an increase in leads and sales and ultimately, a better return on investment.

According to a report by Animoto, 80% of marketers claim to be satisfied by the ROI of video ads that they have posted to social media.

Speaking of the importance of video ads, Simone Spence, Senior Account Strategist at The Brains, says:

“With the wave of the pandemic we have seen a rapid increase in the number of new brands/products entering the market. Although a positive trend from an economical point of view it means that we now find ourselves in a very competitive landscape.

Consumers have more choices, have become more conservative in their buying decisions and expect quality products/services from credible brands. It’s going to take more than a single text ad to convince them to commit. From customer reviews, to USP’s that REALLY address their problems – video is at the forefront of making the first impression. “

Simone Spence, Senior Account Strategist Paid Media, The Brains

PPC Services:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC services, SEO, content marketing and lead generation services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains
Email: jonathan@thebrains.co.uk
Telephone: 0333 050 7328
Linkedin: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/ppc-guru-explains-why-video-ads-outperform-static-ads/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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