About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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TikTok As A Search Engine & A Shopping Channel

By: Magic PR

[London, UK] [August 2022] — The use of TikTok goes beyond entertainment purposes. People are also using the platform as a search engine or to shop for items.

Many people are using TikTok as a search engine, whether it be to find the best bars in Central London or to find easy and quick recipes. TikTok has also started showing ‘suggested search terms’ on a video’s comment section too which allows users to search for wider content related to that particular topic.

But, the use of TikTok doesn’t end here. Using TikTok Shopping (linked with Shopify), users are now able to display and sell products through videos, TikTok Live or the ‘product catalogues’ tabs. 

Linking these items to their online stores, this means people can shop on TikTok without actually leaving the app. However, TikTok sellers are encouraged to take further action for promoting their online store, one way in doing so is creating posts promoting your products, or even collaborating with influencers that you know will reach your target audience. 

Speaking of this new use of TikTok for searches and shopping, Farhiya Ali, Leading Social Account Strategist at The Brains, says:

“If you are an avid social media user you would have probably heard the term “I don’t Google anymore. I use TikTok”. It’s no surprise that TikTok has now become a search engine and is likely to dethrone Google as the top search engine. What is more interesting is how TikTok has now become a shopping channel. It’s now become easier than ever for retailers in the e-commerce industry to promote their products with a simple video spanning a few seconds. With the platform itself known for helping businesses grow organically, it’s no surprise many businesses are taking to TikTok to save on their marketing budget and in driving sales.

– Farhiya Ali, Leading Social Account Strategist, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and social media marketing services, among others.

For more information please contact:

Jonathan Lemer, Director, The Brains

Email: jonathan@thebrains.co.uk

Telephone: 0333 050 7328

Linkedin: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/tiktok-as-a-search-engine-a-shopping-channel/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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