About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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The Brains: Web 3.0 – Is Your Brands Social Media Web 3.0 Friendly?

By: Magic PR

[London, UK] [August 2022]—  How has Web 3.0, also known as the ‘third generation of the evolution of the World Wide Web’, affected social media and marketers?

Web 2.0, which was initially seen as a great development for businesses, allowed customers and brands to connect in ways which they previously could not. However, data privacy came into play as data was being utilised for advertising revenue.

This is where Web 3.0 came into fruition, allowing users to take the power back. Web 3.0, powered by blockchain technology, will be decentralised and allow websites and apps to process information in an intelligent manner through artificial intelligence. 

An example of the decentralisation is that, for example, an Instagram post, which usually doesn’t show on one’s Facebook or Twitter feed, can actually be integrated in the future.

Furthermore, user privacy and data won’t be sold for ads by big social media corporations as it previously has been. According to Search Engine Journal, “marketers and brands can be less reliant on big techs, like Google and Facebook, and focus more on community, creators, and even crypto.” Interesting, right? 

Speaking of Web 3.0 and how it will impact social media, Farhiya Ali, Leading Social Account Strategist at The Brains:

“A decentralised web will give back power to audiences. It will allow companies and businesses alike to build and nurture their relationships with their target audiences, enabling a tighter grip on their top-funnel marketing strategies, i.e. brand awareness, recall and recognition. 

With the integration of cryptocurrency, social media channels, this will allow creators and businesses to monetise their content, which means there won’t be much reliance on ads for content.”

  • Farhiya Ali, Leading Social Account Strategist, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services, among others.

For more information please contact:

Jonathan Lemer, Director, The Brains

Email: jonathan@thebrains.co.uk

Telephone: 0333 050 7328

Linkedin: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-web-3-0-is-your-brands-social-media-web-3-0-friendly/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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