About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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The Brains: Understanding Google’s 3-Strike Policy Rule for Ads

By: Magic PR

[London, UK] [September 2022]— In June 2022, Google Ads implemented a new three-strike rule and rolled out a new ‘violation policies’ for accounts. 

Google will issue strikes against your Google Ads account when you  have repeatedly violated certain policies, similarly to using black-hat SEO techniques. 

The new three-strike breakdown means the first strike results in a three-day temporary hold, the second strike means a seven-day temporary hold. However, the third strike will result in account suspension. 

However, these strikes will apply on an account manager level only and Google will send you an email notification of the warning or, unluckily, a suspension. Google states that “strikes are issued to your Google Ads account when you repeatedly violate certain Google Ads policies. Note that no strikes are issued for the first policy violation. You’ll be able to receive a maximum of three strikes, and the penalties applied with each strike will progressively increase”.

Speaking of Google’s implementation of the three-strike rule, Preslava Tsenkova, Paid Media Account Manager at The Brains, says:

“This significant change will impact both google ads managers and advertisers by making ad copy changes and tests harder to implement. Paid search managers must now focus on setting clear guidelines for clients and brands on what is and what is not allowed to be included in ad copy. 

At the same time, brand and content managers will have to fully align with Google’s tone of voice and content requirements. While it was previously possible to make endless ad copy changes without any harm, we will now have to be conscious of the new policy and aim to get ad disapprovals to a minimum.”

– Preslava Tsenkova, Paid Media Account Manager, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains

Email: jonathan@thebrains.co.uk

Telephone: 0333 050 7328

Linkedin: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-understanding-googles-3-strike-policy-rule-for-ads/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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