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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Freyr Battery Powers Up After Successful Tests, NYSE Presentation

Freyr Battery stock price forecast

Investors dream of getting into a promising stock early before it goes on a rocket ride. In hindsight, plenty of investors are kicking themselves for not seeing the potential of Apple Inc. (NASDAQ: AAPL) in 1984, or Amazon.com Inc. (NASDAQ: AMZN) in 1997.  

The problem with that kind of rear-view mirror thinking is that a company’s potential isn’t always obvious in the early days, after an IPO. But these days, there is a theme of growing electrification as the world moves toward cleaner energy, and Freyr Battery SA (NYSE: FREY) could be in a good position as an early-stage company to benefit from that conversion. 

Norway-based Freyr charged 33.19% higher the week ended June 30, as the company said that it had assembled and successfully charged its first semi-automated lithium-ion battery unit cells at a Norwegian facility.

Handing Out Samples Later This Year

In a statement, Freyr CEO Tom Einar Jensen said the successful tests pave the way for the company to ramp up process automation, battery cell production, and testing of cells it produced. Jensen said the company anticipates supplying customers with samples in the second half of this year. 

He also noted an “increasingly robust pipeline of customer opportunities and use cases for our products.”

Shares gapped up and closed 20.26% higher following that announcement. The next day, Freyr presented its first “capital markets” day at the New York Stock Exchange, in what was a pitch to attract further investment. As more analysts and investors heard what the company had to say, the stock bolted another 3% higher on June 30. 

Weekly trading volume was triple the average.

Increasing Production Speed & Yield

Among items in the NYSE presentation was Jensen’s statement that the company is moving toward a totally automated process, which will increase production speed and yields. 

That’s important because as Jensen also showed in his presentation, batteries are literally everywhere in the process of electrification, or transitioning to clean-energy alternatives. 

Applications include transportation, heating, and industrial processes, which are in the process of moving from fossil fuel-based systems to electric-powered systems.

The company has yet to show any revenue, as its operations are financed through post-IPO offerings, additional rounds of private equity, and grants from Norwegian governmental entities. Analysts don’t expect the company to be profitable either this year or next, but the upside trade for the week ending June 30 is a pretty good indication that investors view Freyr as an early opportunity. 

U.S. Factory In The Works

In his NYSE presentation, Jenner mentioned the company’s planned U.S. gigafactory that will be built in Coweta County, Georgia. The company is also exploring a potential gigafactory site in Vaasa, Finland, but batteries produced at the U.S. site will qualify for subsidies under the Inflation Reduction Act. 

A gigafactory is a large-scale facility that produces batteries, typically for electric vehicles and energy storage.

The NYSE presentation revealed other companies that Freyr has partnered with as it produces the batteries and brings them to market. Investor and miner Glencore plc (OTCMKTS: GLNCY), which is a financial backer of Freyr, is part of the consortium, as are Nidec Corp. (OTCMKTS: NJDCY), Siemens AG (OTCMKTS: SIEGY) and NYSE: CAT">Caterpillar Inc. (NYSE: CAT).

Capital Spending Focused On 3 Projects

In its pitch to investors, the company, which went public in February 2021 via a SPAC merger, emphasized that it ended the first quarter with $475 million in cash. 

Its 2023 capital expenditures are focused on three main projects: Its customer qualification plant in Norway, where it verifies product suitability; the Georgia Giga America plant, and maintaining progress at its Giga Arctic facility in Norway. This will be the company’s first full-scale battery manufacturing facility.

With no earnings and no revenue, and losses forecast into the foreseeable future, Freyr is a poster child for a speculative stock. In general, it’s wise to focus on companies that already have a robust revenue stream, and steady profitability is even better.

However, investors frequently like the idea of getting in early on a stock whose future appears lucrative. A company like Freyr could easily become an acquisition target of any number of companies needing batteries. The list of eventual suitors could include global automakers, utilities, or big industrial companies. 

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