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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Is Datadog a Buyout Target After Cisco's Splunk Acquisition?

Datadog stock

As a monitoring platform for cloud-based apps, Datadog Inc (NASDAQ: DDOG) has tremendous long-term growth potential tied to enterprise digital transformations, data analytics and cybersecurity — and its stock is trading 56% below its November 2021 peak. These two reasons alone make it a compelling takeout candidate. Now there’s a third. 

Last week, Cisco announced a $28 billion acquisition of cybersecurity software firm Splunk, easily its biggest acquisition yet. Although regulatory hurdles remain, the 31% premium that Cisco is willing to pay shows how valuable security software players have become in the technology ecosystem. 

In the aftermath of countless corporate breaches, protecting proprietary and customer data has become a top priority for industries worldwide. For Cisco, the Splunk buyout is the old school computer networking equipment leader’s next step in finding growth outside of its core competency.

Not surprisingly, the Cisco-Splunk deal also has much to do with artificial intelligence (AI). This year’s hottest trend is inspiring tech and non-tech companies alike to develop (or acquire) AI capabilities that enhance their competitiveness. Splunk’s AI-powered tools are expected to help predict, prevent and respond to threats, thereby enhancing Cisco’s global role in cybersecurity.

Although Datadog’s business model isn’t a mirror image of Splunk’s, it does check many of the same boxes. A next-gen observability and analytics platform with over 400 cloud and on-premise integrations. A leader in AI-driven IT operations. A stock that got crushed on second quarter earnings and is arguably undervalued. Check, check and check. 

What Is Datadog’s Growth Outlook?

On August 8th, Datadog shares fell 17% after the company reported Q2 results. Revenue and adjusted earnings per share (EPS) increased 25% and 50% year-over-year respectively. Both figures topped Wall Street expectations and the customer count grew 23% to 26,100 — but it wasn’t enough. 

The outperformance was overshadowed by management’s cautious near-term revenue outlook. With customer spending in ‘wait-and-see’ mode due to macroeconomic conditions (inflation, rising rate pressures), full-year revenue is forecast to be up ‘only’ 23%. Since the market doesn’t like slowing growth, macro-driven or otherwise, DDOG sold off in heavy volume. It was probably a near-sighted overreaction. 

That’s because Datadog’s long-term growth drivers remain in place. Demand for cloud-based monitoring and analytics is poised to trend higher over the next few years as more organizations recognize the importance of protecting their digital assets. Cloud migrations and digital transformations will keep moving forward — even if not full-steam ahead in the back of this year. In the process, Datadog’s expanding product suite and partnerships with Amazon Web Services (AWS), Google Cloud and Microsoft Azure will prove to be valuable growth drivers.

As it has for the past decade, cloud spending as a percentage of overall IT spending is forecast to rise. According to research group Gartner, by 2026 this figure will reach approximately 17% — compared to less than 2% in 2010. Also by 2026, the observability software market is forecast to expand to $62 billion from $41 billion last year. As this growth unfolds, Datadog will have ample opportunity to grab a bigger piece of a bigger pie. A slowdown isn’t a big deal for a company that’s still in the early innings of a long-term growth game.

Who Could Acquire Datadog?

The list of companies that could find Datadog to be a valuable takeout play is extensive. It starts with competitors who would benefit from eliminating a key source of friction — if you can’t beat ‘em, join ‘em. After all, Splunk is a competitor to Cisco. 

So too is IBM, Microsoft and Dynatrace, all of which could be legitimate Datadog bidders. It also wouldn’t be out of the question for a cloud partner like Alphabet or Amazon to take a swing. Microsoft may be less likely, given its ongoing battle to appease regulators on the Activision Blizzard deal. Then, there are any number of deep-pocketed tech behemoths that could take a run at Datadog to bolster their cloud software presence.  

It’s likely that many ears perked up on the Cisco-Splunk news. Datadog may need to suffer another downturn for a would-be acquirer to get more serious. Another gap-down overreaction is plausible if the Q3 release disappoints. Then again, it may not take much more devaluation for bidders to kick the tires.

That’s because Datadog’s current market value is $28.5 billion, almost the exact price that Cisco offered for Splunk. It is trading at 54x next year’s EPS estimate. It’s a multiple that’s not that high relative to the software industry average — an average that includes several slower-growth companies. 

If DDOG dips back into the $70’s or $60’s, the likelihood of takeover talks would increase (unless the long-term fundamentals deteriorate). Given the anticipated growth in cybersecurity software, Datadog may already be getting some bites from large-cap tech.

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