About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Roku: Unlock the Future of Connected TV With This Top Pick

Woman switching channels on TV set with remote control at home, closeup

Roku Inc. (NASDAQ: ROKU) is a streaming media technology platform provider and device manufacturer. It's a benefactor in the fastest-growing digital media segment, connected TV (CTV). The consumer discretionary sector leader is the top streaming device maker in the United States.

It's three times larger than its nearest competitor, Amazon.com Inc. (NASDAQ: AMZN) Fire Stick, Samsung Electronics Co. Ltd. (OTCMKTS: SSNLF) smart TVs, followed by Alphabet Inc. (NASDAQ: GOOGL) Google Chromecast and Apple Inc. (NASDAQ: AAPL) Apple TV.

Roku’s Second-Quarter Double-Digit Growth Metrics

The Roku Home Page reaches more than 120 million people in the United States daily. The company grew its streaming households by 14% or another 2 million to 83.6 million in its second quarter of 2024. Roku collected $40.68 average revenue per user (ARPU) in the quarter. Streaming hours rose 20% YoY, or 5 billion hours, to 30.1 billion hours in the quarter. User engagement and streaming hours appeal to marketers advertising on Roku's platform. Net revenue grew 14% YoY to $968 million. ROKU OS was the #1 TV operating system sold in the United States.  

Roku’s Two Revenue Streams

Roku derives revenues from many sources and posts them under two categories: Platform and Devices revenue.

Platform revenue rose 11% YoY to $824 million in Q2 2024, and gross margin was 53%. Platform revenue is comprised of the following:

  • Advertising: This includes all revenue generated from the home page, native and video advertising on the Roku platform, Roku-owned properties and The Roku Channel, which is its ad-supported streaming network that grew streaming hours 75% YoY. The Roku Channel is the #3 app on the platform. The Roku Channel app is available on consoles like Sony Group Co. (NYSE: SONY) PlayStation and Microsoft Co. (NASDAQ: MSFT) Xbox series.
  • Streaming Services Distribution: Streaming video channels that are offered on Roku devices, networks and platforms have revenue-sharing agreements where they pay Roku a split of paid subscription and advertising revenue.
  • Licensing Fees: This revenue is paid to Roku by TV manufacturers and partners that license the Roku Operating System (OS), including TCL, Hisense, Onn, RCA, and Sharp.

Devices revenue rose 39% YoY in Q2 2024, generating $103.4 million. Device revenue is comprised of the following:

  • Roku Streaming Players: This is the branded hardware that connects streaming programming to the user's viewing device, including streaming sticks and boxes.
  • Roku TVs: Roku decided to manufacture their own branded TVs in 2023. Sales of Roku TVs, including Roku Select and Roku Plus Series, fall under its Devices revenue.

Boosting Third-Part Demand Side Platform Partnerships

To help advertisers execute their ad campaigns programmatically, Roku partnered with The Trade Desk Inc. (NASDAQ: TTD) so Trade Desk customers can access Roku Media and audience data. Roku adopted Unified ID 2.0 (UID2), an identity solution from Trade Desk that enables advertisers to perform more targeted advertising without sacrificing view privacy.

Roku Ads Manager Launch to Bolster Ad Revenue

On Sept. 18, 2024, Roku launched its direct, self-service Ads Manager platform. It enables marketers to purchase interactive CTV video ads for their brands. Marketers can create interactive video overlays that allow customers to transmit SMS messages during a video ad. Marketers can also place messages along ad-sponsored content and use Roku's AI tool to create ads. Roku also offers Shopify Inc. (NASDAQ: SHOP) Checkout, which enables merchants to create and place shoppable ads, allowing the viewers to make on-screen checkouts simply using their Roku remote controls.

Roku Vice President of Product Management Louqman Parampath commented, “Roku Ads Manager is uniquely positioned to offer data, optimization, and ad formats that no other CTV self-serve solution has, like native shoppable campaigns with Shopify, all while providing a familiar buying experience similar to search and social.”

ROKU Stock Triggers a Bull Flag Breakout

A bull flag breakout triggers when the stock surges through its upper descending trendline resistance, which moves parallel to its descending lower trendline support after peaking its flag pole run-up at a swing high.

Roku stock chart

ROKU triggered its bull flag breakout on Sept. 11, 2024, as it gapped over the $66.19 descending upper trendline resistance. ROKU surged to close at its highs and gapped again the following day to $72.79. ROKU continued to surge to $79.65 before peaking. The anchored VWAP support is at$65.52. The daily relative strength index (RSI) is falling to the 67-band. Fibonacci (Fib) pullback support levels are at $60.82, $56.98, $56.63, and $55.29.

Roku’s average consensus price target is $56.90, and its highest analyst price target is $65.00.  

Bullish investors can enter on pullbacks using cash-secured puts at the fib pullback support levels to buy the dip. A deeper pullback may happen since ROKU has already hit its consensus price target.  

Bullish options investors can limit the downside and profit from modest upside gains for less capital than owning the stock by implementing a bullish call debit spread.

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.