About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Specialized Ad Agency, MB Adv, Launches to Address Industry-Wide Performance Crisis In Google Ads

MB Adv Agency believes that most Google Ads campaigns don’t help ecommerce businesses, which is why it is launching new services to provide effective solutions.

-- MB Adv believes that most Google Ads campaigns fail to achieve profitable ROAS due to three critical errors: poor conversion tracking setup, misaligned keyword targeting, and lack of proper audience segmentation. Now the PPC agency is seeking to use its industry research findings and experience to help address performance gaps for clients, boosting returns on ad spend.

The launch of a specialized agency to address these specific issues is timely. MB Adv Agency is poised to take advantage of the situation, thanks to its extensive expertise and in-depth knowledge. Compared to traditional agencies, which focus mainly on vanity metrics, MB Adv builds a conversion-first methodology for its eCommerce clients. It believes in adopting a lead-gen approach, seeking effective methodologies for building new sales funnels without the need for contracts. Clients stay with the company because its campaigns perform, rather than because they have signed contracts they can’t exit easily.

Founder of MB Adv, Matteo Braghetta, had the following to say on the current state of Google Ads efforts by regular brands:

“The idea that most campaigns essentially don’t work is shocking for the industry as a whole, but not for us. We knew from real performance data from client portfolios that existing approaches simply aren’t working. Small and medium-sized ecommerce businesses and lead generation companies are struggling more than many industry professionals realize with underperforming campaigns and lack of paid-for growth.”

For more information about MB Adv Agency, use the contact details below:

Contact Info:
Name: Matteo Braghetta
Email: Send Email
Organization: MB Adv Agency
Address: Via Novaro 4, 31056, Roncade
Phone: +393454658876
Website: http://www.mbadv.agency

Release ID: 89170438

Should you identify any discrepancies, concerns, or inaccuracies in the content provided in this press release or require assistance with a press release takedown, we strongly urge you to notify us promptly by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team is committed to addressing your concerns within 8 hours by taking necessary actions to resolve identified issues diligently or guiding you through the necessary steps for removal. Our dedication lies in providing accurate and reliable information.

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