About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Boris Mizhen Analyzes the Holiday Season Shift Toward Online Shopping

A responsive mobile site and a dynamic online marketing strategy that includes social media, sophisticated online ad placement, and solid data analysis is the magic formula for optimizing this shift in holiday shopping.

-- Entrepreneur and business strategist Boris Mizhen has shed light on the growing consumer shift toward online shopping during the holiday season. Contrary to popular belief, this trend is driven less by convenience or the desire to avoid crowded stores, and more by the powerful influence of advanced digital marketing. As online retailers refine their strategies and enhance user experiences, a rising number of shoppers are choosing the internet over traditional malls and retail centers.

According to Boris Mizhen, the significance in this year’s shift lies in big data. It is cheaper to collect and process data, making it easier to use tools such as predictive modeling and real-time ads to target audiences and make highly efficient use of advertising spending. Online ads are engaging, emotional, entertaining, and relevant – and they are encouraging more shoppers to buy via the Internet this season. Mizhen also has noted that marketers have become more skilled at educating consumers. From captivating online video ads on YouTube to targeted mobile advertising, customers are soaking up information, taking advantage of sales, and collecting more knowledge of the products they want to buy, which creates a more purposeful shopping experience for consumers – and helps to develop trust between retailers and buyers. Marketers are savvier this holiday season, but consumers are as well. Online purchasing is more popular not just because it makes sense, but also because, “it facilitates a heightened, more rewarding experience for buyers,” says Mizhen. “Online shopping will probably never make storefronts obsolete, but for the businesses that can stay on top of the trends, the holiday season looks bright.”

2015 proved to shoppers and retailers that marketing trends are changing to mobile and online devices. Today, everyone is plugged in as the online world has become remarkably accessible. According to the Pew Research Center, nearly two-thirds of Americans own smartphones, and there are a shocking 1 billion tablet users globally. According to Google, last year’s growth in Christmas sales from smartphones and tablets rose by 55 percent. A large chunk of the world is online, engaging, learning, and shopping – a fact that marketers have recorded and strategized for. Mizhen, who has founded multiple companies, has been guiding marketers and businesses towards making use of these trends. It is the industries that build the most sophisticated Internet presence that have been able to reap the rewards of the exponential increase in online usage. A responsive mobile site and a dynamic online marketing strategy that includes social media, sophisticated online ad placement, and solid data analysis is the magic formula for optimizing this shift in holiday shopping.

Boris Mizhen is an established property developer, entrepreneur, and philanthropist who has led a successful career in real estate and online marketing due to a high instinct in business management. Throughout his career, he has founded numerous online companies and is sought-after by industries and individuals seeking ground-breaking marketing and various Internet services. A Connecticut native, Mizhen now lives in New York City where he continues to help people in real estate development across the North East of America. Boris Mizhen has contributed much time and resources to charitable organizations such as the Jewish Foundation of Greater New Haven and Chabad of the Shoreline. Having taken inspiration from revolutionaries like Steve Jobs and Elon Musk, he remains a driving force in providing assistance to people through various services. 

Boris Mizhen - Property Developer and Philanthropist: http://borismizhennews.com

Boris Mizhen (@bmizhen) - Twitter: https://twitter.com/bmizhen

Boris Mizhen - Facebook: https://www.facebook.com/bmizhen

Contact Info:
Name: Boris Mizhen
Email: Send Email
Organization: BorisMizhenNews.com
Website: http://borismizhennews.com

Release ID: 89173302

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