Pretty Healthy Family Launches The PHF Lean Method, a Strength-Based Wellness Program for Women Over 30

March 30, 2025 at 00:03 AM EDT

Pretty Healthy Family introduces The PHF Lean Method, a sustainable fitness and nutrition coaching program created for women aged 30 and up.

United States, March 30, 2025 -- A New Wellness Approach Tailored to Women Over 30

Pretty Healthy Family, a wellness brand co-founded by certified fitness and nutrition coaches Brittney and Josh Banning, has announced the launch of its flagship program for women: The PHF Lean Method. Created specifically for women aged 30 and older, the method offers a science-backed, sustainable alternative to restrictive fitness trends through strength training, practical nutrition strategies, and expert coaching.

The PHF Lean Method reflects years of coaching experience and personal transformation, primarily shaped by Brittney Banning’s journey through motherhood, body image pressures, and industry myths about health and size. The program is designed to meet the real-life needs of women navigating midlife shifts, with a focus on strength, nourishment, and long-term results—without extremes or quick fixes.

From Personal Experience to Program Design

The driving force behind The PHF Lean Method is Brittney Banning’s story. A former professional model, she spent years immersed in a culture that equated thinness with health. Despite achieving industry standards of “fitness,” she recalls feeling physically depleted and mentally disconnected from her body.

“Even at my smallest, I felt the most unhealthy I’ve ever been,” Banning shared. “It wasn’t until I became a mom and realized the same methods no longer worked that I began to rethink everything. I stopped chasing smaller and started building stronger—and that’s what changed everything.”

Her postpartum transformation—losing 39 pounds in nine months without strict dieting—came from applying principles of strength training, metabolic support, and consistency. These same principles now form the foundation of The PHF Lean Method, designed to empower women through health-focused, not appearance-driven, fitness strategies.

A Program That Fits Real Life

The PHF Lean Method addresses the specific challenges women often face in their 30s and beyond, including hormonal shifts, time constraints, and metabolic changes. Unlike many commercial fitness plans, the program is built with practicality in mind. Members receive:

A strength-based workout plan tailored for busy women
Nutrition guidance focused on protein intake, fueling, and sustainable fat loss
Monthly group coaching and expert-led support
A cost-effective membership model that maintains quality

“The industry pushes quick fixes and punishing routines,” said Banning. “But women don’t need more restriction—they need better strategy. The PHF Lean Method is built to work with your life, not against it.”

The method offers a balance of structure and flexibility, with on-demand access to materials and regular coaching to support progress at every level.

Community-Led, Strategy-Driven Coaching

A defining feature of the program is its emphasis on community and mindset. The PHF Lean Method connects members through group coaching calls, where accountability and support are prioritized in a non-judgmental space. The method is clear in its rejection of outdated diet culture messaging and instead promotes strength, presence, and self-respect as markers of wellness.

“I’ve lived the pressure to be small and silent,” said Banning. “I built this to help women break free from that cycle and realize they can be strong, present, and confident in any season of life.”

Though Brittney leads the women’s program, the broader Pretty Healthy Family brand—co-led with her husband Josh Banning—offers fitness and nutrition coaching across multiple demographics, with each coach focusing on their unique audience and strengths.

Recognition for Innovation in Women’s Wellness

In 2025, Pretty Healthy Family was named Best Fitness & Nutrition Coaching for Women 30+ by Best of Best Review, a platform recognizing industry excellence in health and wellness. The award highlights PHF’s distinct impact in serving the needs of midlife women through sustainable, strength-based solutions rather than conventional trends.

According to the award feature, The PHF Lean Method stood out for its ability to fuse evidence-based science with real-life coaching support and its commitment to community-building, inclusivity, and female empowerment.

The honor reinforces the brand’s mission to reframe health through strength, education, and lifestyle-friendly tools, further positioning Pretty Healthy Family as a trusted resource in the wellness space for women navigating this life stage.

Enrollment Now Open

The PHF Lean Method is currently open for enrollment through the official Pretty Healthy Family website. New members gain immediate access to the Lean Library, full workout and nutrition plans, educational training modules, and live group coaching sessions led by Brittney and Josh Banning.

The program is ideal for women who find that traditional fitness methods no longer serve them, and are looking for a holistic, evidence-based approach to health that aligns with their current lifestyle.

Learn more or join the program at Pretty Healthy Family.

About Pretty Healthy Family

Pretty Healthy Family is a United States-based wellness brand co-founded by Brittney and Josh Banning, both certified fitness and nutrition coaches. The brand was created to provide real-life health strategies to individuals and families through strength-focused training, sustainable nutrition, and mindset-based coaching. While Brittney leads programs specifically for women over 30, Josh works with a broader male audience, offering tailored coaching solutions for long-term well-being. Together, they support clients through expert education, accessible programming, and a shared philosophy that prioritizes progress over perfection.

Media Contact

Pretty Healthy Family
Email: info@prettyhealthyfamily.com
Website: www.prettyhealthyfamily.com

Brittney Banning
Co-Founder & Head Coach, Pretty Healthy Family
Instagram: @brittneydbanning

Josh Banning
Co-Founder & Head Coach, Pretty Healthy Family
Instagram: @joshuadbanning

Contact Info:
Name: Brittney Banning
Email: Send Email
Organization: Pretty Healthy Family
Website: https://www.prettyhealthyfamily.com/

Release ID: 89156535

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Pretty Healthy Family Launches The PHF Lean Method, a Strength-Based Wellness Program for Women Over 30

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