About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Zib Digital - Search by Sight: The Rise of Visual Search and Its Impact on Melbourne Business

Visual search is changing the way people find products, services, and information online. Leading digital marketing agency in Melbourne, Zib Digital explores the latest trends, announcing that businesses need to understand the potential of visual search to succeed.

-- Visual search enables users to find products and information without needing to know specific keywords or descriptions. By searching with images, users can get more relevant results and discover products that fit their style and preferences.

Search engines like Google Lens and Pinterest Lens are two examples of visual search tools that are gaining popularity across Australia in 2025.

Google Lens allows users to search for information using images, while Pinterest Lens enables users to find similar items on Pinterest. 

"Businesses need to adapt their SEO strategies to account for visual search," notes a Melbourne SEO specialist at Zib Digital. "This means businesses must focus on using high-quality product images and clear alt text, ensuring that product listings are accurate and up-to-date."

For e-commerce businesses, visual search presents an opportunity to increase product visibility and drive sales. 

"By using high-quality product images and relevant keywords, businesses can increase their chances of appearing in visual search results" says Zib Digital. 

To benefit from visual search, Zib Digital recommends that businesses:

  • Use high-quality product images: Ensure that product images are clear and well-lit. Consider showcasing products from multiple angles and in different contexts to give customers a better understanding of the product's features and benefits.
  • Provide context for images: Use schema markup to give search engines more information about visual content. By providing context for images, businesses can increase the chances of their products being featured in Google Images and other visual search results, driving more traffic to their website.
  • Keep product listings up-to-date: Ensure that product listings are accurate and reflect current stock levels. Regularly updating product listings also helps to prevent customer frustration and negative reviews, which can harm a business's online reputation and ultimately impact sales.
  • Monitor performance: Track the performance of visual content and adjust strategies accordingly. By monitoring metrics such as click-through rates and conversion rates, businesses in Melbourne can refine their visual content strategy to better resonate with their target audience and drive more sales.

By understanding visual search and adapting their strategies, businesses can improve their online presence and drive more sales. "Visual search is a key part of the digital marketing landscape," states Zib Digital. "Businesses that understand how to use it effectively will be better placed to succeed online."

To learn more about Zib Digital's digital marketing solutions, please visit their website or speak to a growth specialist today.


About the company: Zib Digital is a leading digital marketing agency in Melbourne, specialising in SEO, content marketing, and social media solutions. The agency's team of experts is dedicated to providing tailored digital marketing solutions that drive tangible results.

Contact Info:
Name: Zib Digital
Email: Send Email
Organization: Zib Digital
Website: https://zibdigital.com.au/

Release ID: 89158355

In case of identifying any problems, concerns, or inaccuracies in the content shared in this press release, or if a press release needs to be taken down, we urge you to notify us immediately by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will be readily accessible to address your concerns and take swift action within 8 hours to rectify any issues identified or assist with the removal process. We are committed to delivering high-quality content and ensuring accuracy for our valued readers.

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