About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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BloomCU Rebrands as MetriFi, Expanding Vision for Credit Union Website Design and Digital Growth

BloomCU has rebranded as MetriFi, expanding its focus from award-winning credit union web design to data-driven growth with A/B testing and optimization.

-- BloomCU, a leading name in credit union website design, has officially rebranded as MetriFi. The new identity reflects the company’s commitment to drive real growth for financial institutions by elevating design with the science of A/B testing.

The rebrand introduces a new website, metrifi.com, designed to better communicate MetriFi’s story, mission, and capabilities. The company continues to specialize in building high-performing credit union websites, but with greater focus on what matters most: designing experiences that measurably increase conversions to grow loans and deposits.

“BloomCU built a strong reputation for designing beautiful credit union websites and winning lots of design awards,” said Derik Krauss, Cofounder at MetriFi. “As MetriFi, beautiful design is still important, but now with greater purpose. Winning design awards is nice, but using design to win more business for financial institutions is better. To do that, we had to move beyond just graphic design and embrace the science of A/B testing. Now, we not only design beautiful websites, but we make them better and better over time at converting visits into loans and deposits."

Visitors can explore MetriFi’s story and vision at metrifi.com/our-story and learn more about its specialized expertise in credit union website design.

The new brand name underscores the company’s commitment to measurable results. “At the end of the day, the most important thing a website needs to do for a financial institution is help them grow,” added Derik Krauss. “Our new name makes clear what sets us apart—every design is driven by data and optimized for impact. We've already run over 100 A/B tests for clients, resulting in about $143M of new loans and deposits. That's why every FI should be doing ongoing A/B testing on their websites.”

With this rebrand, MetriFi is positioning itself as the go-to partner for credit unions seeking more than just a website redesign: a system of improvement that continually makes your website better at driving conversions.

About MetriFi

MetriFi helps credit unions and banks design websites based on research, and optimize sites continuously to boost growth. Formerly BloomCU, the company has partnered with credit unions nationwide to elevate their website experiences. Learn more at metrifi.com.

For more information, please refer to the contact details below.

Contact Info:
Name: Derik Krauss
Email: Send Email
Organization: MetriFi
Address: 138 E 12300 S, Unit 634, Draper Utah 84020
Phone: 866-435-3694
Website: https://metrifi.com/

Release ID: 89169778

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