About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Authentic Storytelling & Brand Management Practices: Marketing Guide Updated

London: Los Angeles (LO:LA) has published an updated marketing guide, discussing creativity, authentic storytelling, and best practices for brand management to achieve measurable business success.

-- El Segundo-based creative agency London: Los Angeles (LO:LA) has released an updated version of its guide on brand management, analyzing the dominant role that authentic storytelling and creativity play in driving measurable business results.

For more information, visit https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success

The update follows global industry discussions that place storytelling at the center of marketing. At Cannes Lions 2025, leaders debated whether AI can speed up campaign delivery without compromising consumer trust and brand authenticity. Recent reports by the Boston Institute of Analytics address this shift, showing agencies moving toward outcome-based models where creativity and truthfulness are non-negotiable.

LO: LA's guide argues that successful brand management relies on the effective coexistence of design thinking and building an identity that resonates across consumer touchpoints. Investments in visual identity systems, strategic storytelling, and program-managed rollouts must retain creativity as a core differentiator.

The guide points to best practices that leading global campaigns are already capitalizing on radical honesty—leaning into transparency to outpace competitors in consumer trust, especially among Gen Z and Gen Alpha. Authentic storytelling is showcased in a recent analysis by Toast Studio, which applauded brands like Patagonia, Yara International, and Travel Oregon for storytelling that drives measurable growth.

LO:LA uses case studies of LEGO, Dove, and Red Bull to illustrate how brands that value creativity as a cultural asset can cultivate loyalty and benefit from long-term financial returns.

"Storytelling is no longer a secondary tactic in brand management — it is the discipline itself," a spokesperson for LO:LA explained. "Our updated guide provides best practices for organizations that want to replace generic messaging with authentic stories that build loyalty, differentiate in the market, and ultimately improve business performance."

The guide complements LO: LA's "Brand in a Box" methodology, which streamlines exploration, identity, storytelling, and rollout into a cohesive framework adaptable to any size brand. By updating its content, LO:LA creates a knowledge stream featuring the latest marketing and branding content for start-ups and established enterprises.

About London : Los Angeles (LO:LA)

LO:LA is a creative agency with offices in London and Los Angeles. The agency is a leading advocate of creativity and authenticity in brand strategy, design, storytelling, and integrated campaigns.

For more information, including access to the updated guide, visit https://www.thelolaagency.com/

Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com

Source: PressCable

Release ID: 89168939

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