About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Net Branding Limited Introduces Generative Engine Optimisation to Enhance SEO in AI-Driven Search Landscape

-- Net Branding Limited, a leading digital marketing agency based in Auckland, has announced the integration of Generative Engine Optimisation (GEO) into its service offerings. This update reflects a strategic response to the growing influence of generative AI search engines, such as Google’s Gemini, ChatGPT, and Perplexity AI, which are transforming how users discover and interact with online content.

Generative Engine Optimisation focuses on optimising website content specifically for AI search models that generate responses by synthesising information from multiple sources. Unlike traditional SEO, which primarily targets ranking improvements through backlinks and keyword optimisation, GEO emphasises content credibility, structured formatting, and semantic relevance to ensure inclusion in AI-generated answers and overviews.

As AI-driven search tools become more prevalent, GEO addresses the shift in how brands are found online. It aligns content with the E-E-A-T principles—Experience, Expertise, Authoritativeness, and Trustworthiness—and employs advanced techniques like JSON-LD schema implementation and answer-first content structuring. These methods help AI models efficiently capture and present relevant information to users.

Net Branding has embedded GEO practices into its digital marketing workflows. The agency utilises cutting-edge tools such as Google Natural Language Processing, ChatGPT, and Surfer SEO to enhance content structure and entity salience. This approach has resulted in notable client successes, including rapid citation in AI-generated responses and high search rankings for new domains without relying on backlinks.

The agency's GEO strategy benefits a wide range of clients, including small businesses, by increasing visibility in AI-powered search results. While primarily targeting generative AI engines, GEO also complements traditional SEO by producing semantically rich and well-structured content.

Businesses interested in adapting to the evolving search environment and leveraging GEO can contact Net Branding Limited to explore tailored optimisation solutions.

About the company: Net Branding’s down‑to‑earth team combines web design, search engine optimisation, content, email marketing, social media and even AI‑powered tools. They call themselves an SEO agency, but they’re more like your one‑stop shop for getting noticed online. And yes, they live and breathe their slogan: Be Seen, Be Heard, Be Found Online

Contact Info:
Name: Cathy Mellett
Email: Send Email
Organization: Net Branding Limited | Digital Marketing Agency Auckland
Address: 165 Orakei Road, Remuera, Auckland 1050, New Zealand
Phone: 09 523 0478
Website: https://netbranding.co.nz/

Release ID: 89168903

If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release, or if there is a need for a press release takedown, we urge you to notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond within 8 hours – ensuring swift resolution of identified issues or offering guidance on removal procedures. Delivering accurate and reliable information is fundamental to our mission.

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