About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Return On Now Launches AI-Driven SEO, AEO, and GEO Services for Modern Search

Return On Now, a digital marketing consultancy, pioneers unified SEO, AEO, and GEO strategies to help brands navigate the AI-dominated search landscape. Founded by Tommy Landry, the firm ensures visibility across all modern search platforms.

-- Return On Now, an Austin-based digital marketing consultancy, today announced its comprehensive approach to modern search visibility through integrated Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) services. This framework addresses the fundamental shift in how consumers discover information through both traditional search engines and AI-driven platforms.



Founded in 2009, Return On Now has developed a methodology that improves brand discoverability across Google search results and emerging AI platforms including ChatGPT, Perplexity, and Bing Copilot. The company's approach integrates three distinct optimization disciplines to secure brand visibility across all search layers.

"SEO alone is no longer sufficient. If brands aren't cited in AI platforms and surfaced in generative search results, they miss critical touchpoints when buyers seek solutions," said Tommy Landry, President and Founder of Return On Now. "The company recognized early that AI-driven search would reshape discoverability and developed a framework to help companies adapt."

Tommy Landry brings over 25 years of digital marketing experience and holds an MBA in Marketing and Information Management. In 2023, Return On Now became the first consultancy in Texas to formally offer Answer Engine Optimization services, positioning the firm at the forefront of this search evolution.

The company serves startups, growth-stage companies, and established enterprises across a variety of B2B sectors including SaaS, eCommerce, cybersecurity, and professional services. Return On Now's methodology focuses on ensuring clients achieve visibility, citation, and trust across every search layer, from traditional Google results to answer engines and generative systems.

Return On Now has received multiple industry awards for its digital marketing strategies and continues to develop solutions for businesses navigating AI-driven search environments.

Visit our Amazon link here for more insights on these strategies: "From SEO to AEO to GEO: The New Rules of Search in the Age of AI"

About Return On Now

Return On Now is a digital marketing consultancy based in Austin, Texas, specializing in SEO, AEO, and GEO services. Founded in 2009 by Tommy Landry, the firm helps businesses optimize their digital presence for modern search environments. The company provides strategies that prioritize visibility, credibility, and trust in search results.


Media Contact:
Tommy Landry
President, Return On Now
Email: info@returnonnow.com
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Name: Tommy Landry
Email: Send Email
Organization: Return On Now
Website: https://returnonnow.com

Release ID: 89168892

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