About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Drew Brees is Scaling New Heights in PointsBet's Live Your Bet Life(TM) Brand Campaign Developed with Troika Media Group

New Ad Spot Debuts Today

 

Denver & Los Angeles - (NewMediaWire) - October 26, 2021 - PointsBet Holdings Limited and Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company") today announced that NFL all-time great and future Hall of Famer Drew Brees debuts today in the first of three new ad spots for PointsBet’s Live Your Bet Life campaign.

The spot is a new spin on the leadership skills of the legendary quarterback as he brings his friends to the summit of a snowy mountain, which in reality is a local pub with folks rejoicing after completing the final bet of a single game parlay. Click here to see the ad spot and here to download behind-the-scenes videos and images.

 

PointsBet, a premier global online gaming operator, worked in partnership with Troika Media Group, a brand consultancy and marketing innovations company, on a 360-degree campaign, including broadcast, digital, social, out-of-home, and in-stadium.

 

The spots will air nationally and in markets where PointsBet is available to users. Additional commercials will debut later in the year.

 

The Live Your Bet Life campaign highlights PointsBet’s market-leading technology infrastructure, category-leading in-game betting capabilities, and strategic approach to the competitive sports betting space.

 

“Showcasing our lightning-fast app and easy to use interface that is primed for the in-game betting experience, this campaign is as customer-friendly as our reputation,” said PointsBet USA CEO Johnny Aitken. “The creative team at Troika developed some great concepts to show Drew’s personality and highlight the exciting features of our product. From the top of a mountain to your couch at home, PointsBet is the service for everyone to Live Your Bet Life.”

 

Brees joined PointsBet in July to serve as Global Ambassador and will star in and help develop original content for PointsBet, lead new commercial campaigns, and steer marketing and promotional concepts.

 

“PointsBet is a clear leader in the gaming space, and the Live Your Bet Life campaign is a celebration of what differentiates our service,” Brees said. “In the first ad spot, I am leading my friends on the adventure of a lifetime from the top of a mountain to a great local gathering spot. We celebrate our victories together when our single-game parlay comes through, highlighting the take-it-anywhere approach and in-game betting options that our technology helps us achieve. This is a great partnership, and I am looking forward to our continued collaboration on the additional ad spots. They will be as fun to watch as they were to film.”

Brees’ spots for the Live Your Bet Life campaign were directed by Dave Laden, who won a Sports Emmy® this year for an NBC Sports commercial. His PointsBet ads were produced by multi-Emmy-winners, Hungry Man Productions, a US/UK/Brazilian production company. Special effects were created by f/x house, Parliament.

 

TMG’s campaign will leverage its sports expertise and knowledge of fans to build brand value, maximize reach and broaden recognition of the PointsBet brand. The partnership with PointsBet includes the trademark for Live Your Bet Life as the brand’s market positioning.

 

PointsBet is an industry innovator, leading the way with new and different ways to engage bettors, and we expect that demand to increase with the evolution of legalized sports betting,” Troika’s Chairman and CEO Robert Machinist said. “TMG will create authentic and credible content that resonates with sports bettors, from those who are experienced bettors to those who are new to sports betting. We are thrilled to have been awarded this engagement and very excited to partner with PointsBet as they continue to enhance the modern bettor experience.”

 

Troika Media Group has been named PointsBet’s creative agency partner for 2021.

 

About PointsBet

PointsBet is a corporate bookmaker listed on the Australian Stock Exchange with operations in Australia, the United States, Canada and Ireland. PointsBet has developed a scalable cloud-based wagering platform through which it offers its clients innovative sports and racing wagering products, advance deposit wagering on racing (ADW) and iGaming.

 

About Troika Media Group

Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include PointsBet, Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visit www.thetmgrp.com

 

Contact:

 

PointsBet

Jeffrey Altstadter

973-908-9991

Jeffrey.altstadter@pointsbet.com

 

Troika Media Group

Kevin Aratari

kevin@troikamedia.com

 

Investor Relations

TraDigital IR

Kevin McGrath

646-418-7002

kevin@tradigitalir.com

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