About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Priscilla Vilchis, the 'Queen of the Desert,' Partners With Ice Cube to Launch Fryday Kush in Nevada

CEO Vilchis Expands Premium Produce’s Celebrity Portfolio; Oversees Budding Equities’ Joint Venture Brands

The product line includes flower, pre-rolls, blunts, vaporizers and more, and will be available on Nevada dispensary shelves March 2025. The partnership was recently featured in Javier Hasse’s Forbes article,  “Why Ice Cube Ditched Alcohol—And Built A Cannabis Brand Instead: ‘Once I Found Good Weed, That Was It.” In the article, Hasse highlights how Ice Cube and Vilchis share a dedication to top-shelf cannabis, which carried over into the development of Fryday Kush.

“Partnering with Ice Cube to bring Fryday Kush to Nevada is an exciting milestone for both Premium Produce and the cannabis industry as a whole,” said Priscilla Vilchis, CEO, Premium Produce. “Both Ice Cube and I share a strong drive and unwavering commitment to integrity, which makes this collaboration even more meaningful. As we continue to expand our celebrity portfolio, we are proud to provide our expertise in quality and distribution to help launch iconic brands like Fryday Kush. This partnership exemplifies our dedication to innovation and excellence, and we look forward to building upon the strong foundation we’ve laid in Nevada, California, and beyond.”

Premium Produce, also known as “REINA,” oversees operations in Las Vegas, Nevada, and Lynwood, California, as well as delivery and distribution licenses in California. A trailblazer in the industry, Vilchis became the first licensed female minority in Los Angeles County and the youngest female minority licensed in Nevada. Vilchis was one of the initial CEOs to secure preliminary licenses from the City of Lynwood, California, granting approval to cultivate and manufacture recreational cannabis in The Golden State.

Vilchis has a track record of success in Nevada, including past collaborations with cultural icons Lil’ Kim, Hulk Hogan, Lil Wayne, and Ric Flair to launch their brands. Her deep understanding of the market and her unwavering commitment to quality position this partnership for success.

The venture is being led in conjunction with Budding Equities, which owns and licenses intellectual property through contracts with movie studios and celebrities. Premium Produce is one of Nevada’s premier cannabis companies, and will oversee the manufacturing and distribution of Budding Equities’ joint venture brands, including with Ice Cube to kick off the new year. 

Adding to its growing celebrity portfolio, Premium Produce will also manufacture and distribute Budding Equities’ Jay and Silent Bob (JSB) and Pineapple Express cannabis brands, partnering to launch Budding Equities’ full portfolio of premium cannabis brands in Nevada and further solidifying its role as a key partner in high-profile collaborations.

Learn more about Premium Produce at www.premiumproducenv.com. Follow CEO Priscilla Vilchis on Instagram at @hollyweedqueen. 

About Premium Produce 

Founded and led by Priscilla Vilchis, Premium Produce is a premier cannabis company specializing in the cultivation, processing, and distribution of high-quality cannabis products. As a pioneering Latina entrepreneur, Vilchis made history as the first licensed female minority in Los Angeles County and the youngest female minority licensed in Nevada, breaking barriers in an industry historically dominated by men. Under her leadership, Premium Produce has become a key player in Nevada’s cannabis market, with notable partnerships with celebrities like Ice Cube, Lil’ Kim,  Lil Wayne, Hulk Hogan, Ric Flair, and more. Vilchis’ unwavering dedication to innovation, quality, and integrity continues to drive the company's success in both Nevada and California.

Media Contact:
Americana Communications Ltd.
cassandra.dowell@americanapr.com
www.americanapr.com 

Sales and Other Inquiries: 
reina-sales@premiumproducenv.com

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