About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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G6 Hospitality Invests $10 Million to Grow Motel 6 Website & My6 App

--News Direct--

G6 Hospitality that operates Motel 6 & Studio 6 brands announced a strategic $10 million investment in marketing, leaving the lights on for its guests and to accelerate new customers adoption and to enhance brand engagement. The company will use this investment to grow its website & My6 app. The company also aims to increase app installs by 4X before the summer season kicks in. G6 will also use advanced digital targeting strategies, focusing on high-intent customers through direct partnerships with leading digital platforms like Google and Microsoft.

The investment will power targeted digital campaigns aimed at reaching customers actively searching for accommodations. The strategy emphasizes data-driven marketing to improve booking conversions and deliver enhanced value to franchise partners. This targeted approach helps acquiring more customers while maintaining G6's commitment to exceptional guest experiences.

"By concentrating our resources on users most likely to convert, we're optimizing our marketing spend and delivering more value to our franchise partners. The investment underscores G6's commitment to supporting its franchise network by driving direct bookings and reducing dependency on third-party platforms," said Shashank Jain – Head of Online Revenue – G6 Hospitality.

Global travel tech company OYO recently acquired G6 Hospitality from Blackstone Real Estate for $525 million. The company plans to accelerate G6 Hospitality's growth, targeting the addition of over 150 hotels in 2025 under the Motel 6 and Studio 6 brands. This expansion is expected to strengthen the brands' presence in key markets such as Texas, California, Georgia, Arizona while preserving their core values and distinct identity.

G6 Hospitality recently announced a strategic partnership with HotelKey, a leading hospitality technology provider, to enhance the technological capabilities across its network of properties in the US and Canada.

About G6 Hospitality LLC

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Contact Details

G6 Hospitality LLC

Anupriya

+91 97911 63065

anupriya.d@oyorooms.com

Company Website

https://g6hospitality.com/

View source version on newsdirect.com: https://newsdirect.com/news/g6-hospitality-invests-10-million-to-grow-motel-6-website-and-my6-app-807659266

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