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For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
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Nulo is Number One in 2024 Pet Food Industry Sales Growth

--News Direct--

Nulo was the pet food business front runner in sales and unit volume growth in 2024, due in no small part to its unprecedented Fuel Incredible campaign investment during the summer Olympic games. Nulo’s team of eight top medal winning Olympic athlete endorsers who are all devoted, doting pet parents, captured the hearts and minds of consumers and retailers alike. A comprehensive flight of TV advertising, social media integration and retail marketing programs, plus the enormous global media event that fixated consumer attention, combined to lift Nulo performance ahead of all other brands in national retail distribution.

Gold Medalist swimmer and Nulo fan Caeleb Dressel with his beloved dog Jane and cat Rems

For the 52-wek period ending January 18, 2025, Nielsen sales and unit growth report card verified Nulo’s pet food brand sales leadership among the top 15 pet food brands distributed through national retail outlets. Nulo sales volume was up 2.1% to $261.8 mm and unit volume growth increased 13.4% to 40.3 mm (Nielsen report does not include e-commerce platforms, Chewy.com or Amazon). Only three brands out of the 15 listed in the report posted year over year sales increases. The other two positive performing businesses were Purina (up 0.4%) growth and Hill’s Science Diet (advancing 1.7%). Overall pet food category sales softness for the year makes Nulo’s gain all the more impressive in a challenging business environment.

“Nulo led pet food business growth during a demanding period because of our industry leading marketing investments in the Fuel Incredible campaign,” said Michael Landa, Nulo Founder and CEO. “The program features eight top world-renowned Olympic medal winners, including the legendary Simone Biles, who are all pet lovers, Nulo nutrition supporters and believers. Additionally, we’ve seen traction and incremental growth from our new product innovations including the launch of the new Cold Pressed pet food category, our shelf stable ‘fresh’ Gently Cooked Meals concept, and an innovative new line of functional treats and dental chews.”

Landa said that all eight athletes have signed multi-year contracts and now that the games are in the past, will have more time to devote to Nulo events, sponsorships and in-market projects. “We’re just getting started deploying these highly credible, trusted voices on behalf of Nulo’s performance nutrition story,” he said.

Nulo is currently focused on new recipes and packaging improvements to its core FreeStyle kibble portfolio. “Our five dry kibble brands represent the greatest volume business opportunities for our retailers,” reports Eric Emmenegger, head of Nulo retail and product marketing, “so we are making investments there to help build on our current business momentum.”

About Nulo:

Nulo is on a mission to fuel the inner athlete in every pet. With a wide range of ultra-premium food formats available in more than 6,500 pet specialty retailers nationwide, Nulo ensures pets enjoy the best in digestive and immune health, skin and coat care, mobility, and weight management. Recognized as one of Forbes Magazine's "Most Innovative Brands at Retail," Nulo's offerings are rich in animal-based proteins and low in carbs, crafted to keep pets thriving alongside their human companions. Founded in 2009 and headquartered in Austin, TX, Nulo continues to inspire pet parents and athletes alike. For more information, visit www.nulo.com.

Contact Details

Emergent -- for Nulo

Robert Wheatley

+1 312-806-6975

bob@emergent-comm.com

Company Website

https://nulo.com/

View source version on newsdirect.com: https://newsdirect.com/news/nulo-is-number-one-in-2024-pet-food-industry-sales-growth-174674124

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