About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Search Innovator Avenue Z Brings First-Mover AI Optimization Solution to Market

--News Direct--

Avenue Z, the leading marketing and communications agency pioneering AI optimization, today announces the launch of the industry’s first comprehensive AI Optimization solution—built for first-mover brands and businesses looking to lead in the new era of digital marketing.

Recently ranked #1 in Generative Engine Optimization (GEO) Agencies by Gemini, Clutch, and others across the U.S. and globally, Avenue Z continues to redefine the space it helped create. With a 30-year heritage rooted in search and digital marketing—tracing back to founder Jeffrey Herzog, the original pioneer of SEO and founder of iCrossing—the agency brings unmatched experience to this new frontier.

This next-generation solution goes far beyond traditional SEO, combining high-impact PR, LLM technical optimization, mass-scale content production, and strategic communications into one unified, market-first offering.

Designed for AI-native platforms like ChatGPT, Google Gemini, Perplexity, Claude, Copilot, and GROK, the solution empowers brands to lead in AI-driven environments. “It’s all about building authority and it’s a zero-sum game,” said Jeffrey Herzog, CEO of Avenue Z. “Authority is no longer just earned — it’s architected. You are either visible or not; there aren’t pages of results to sort through. AI has changed the game, and we’ve built a solution that helps brands and businesses win it.”

“Our solution is built from the ground up for how AI platforms actually work, how consumer behavior has changed - and we’re already seeing early signs of success across visibility, trust, and conversion metrics. The brands that move now will be the leaders in this next era of discoverability.”

A New Standard in AI Optimization

Avenue Z’s AI Optimization (AIO) Solution—also known as LLM Optimization (LLMO) or Generative Engine Optimization (GEO)—is purpose-built for the post-Google era, where platforms like ChatGPT, Gemini, and Perplexity are reshaping how consumers discover and engage with information. The framework is engineered to align with how large language models interpret, prioritize, and surface content, from metadata to media signals.

Avenue Z’s AIO solution is anchored in three core pillars:

  • High-Impact Media Placement – Securing trusted media coverage that LLMs recognize and rank.

  • Strategic Content Development – Crafting Q&A and long-tail content designed for AI comprehension and citation.

  • Technical LLM Optimization – Structuring content with schema, metadata, and formatting for AI parsing.

For brands looking to understand where they stand in this new landscape, Avenue Z offers a complimentary AI Share of Voice Audit—a snapshot of how often your brand is being cited across AI platforms.

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels—from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and digital marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence. Visit: AvenueZ.com

Contact Details

Avenue Z

+1 407-637-2833

press@avenuez.com

Company Website

https://avenuez.com/

View source version on newsdirect.com: https://newsdirect.com/news/search-innovator-avenue-z-brings-first-mover-ai-optimization-solution-to-market-622291325

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