HELLA Heads To Pikes Peak With Robb Holland, a Porsche 911 GT3 RS, Cayman GT4 RS, Race Sponsorship & Special Awards

June 19, 2025 at 09:20 AM EDT

--News Direct--

HELLA sponsors 2025 Time Attack 1 Division Award at the 2025 Pikes Peak International Hill Climb
HELLA to provide the HELLA Hype & HELLA Heritage Awards plus cash reward
Pikes Peak veteran Robb Holland will drive a HELLA-sponsored 2022 Porsche 911 Porsche GT3 RS Cup car
Veteran Clint Vahsholtz will drive a HELLA-sponsored 2023 Porsche 718 Cayman GT4 RS Clubsport

Robb Holland will tackle the 2025 Pikes Peak International Hill Climb in this HELLA-sponsored 2022 Porsche 911 Porsche GT3 RS Cup car. Clint Vahsholtz will also drive a HELLA-sponsored 2023 Porsche 718 Cayman GT4 RS Clubsport

HELLA GmbH & Co. KGaA ("FORVIA HELLA") is continuing its program to further increase its brand awareness in certain categories including brake systems. Building on its Original Equipment competency and rich history with high-performance vehicles, HELLA has turned its full attention to the 2025 Pikes Peak International Hill Climb (PPIHC).

Not only will HELLA sponsor the 2025 PPIHC Time Attack 1 Division but will also hand out the 2025 HELLA Hype Award and the HELLA Heritage Award, both of which are designed to celebrate and recognize the teams and drivers that go the extra mile.

Hoping for victory in The Race to the Clouds and getting his hands on the HELLA Time Attack 1 trophy will be HELLA-sponsored Robb Holland in his Rotek Racing-prepared 2022 992 Porsche 911 GT3 RS Cup car. Sporting a special HELLA livery to commemorate the partnership, the 911 has received minimal upgrades for the climb to the 14,115ft summit except for JRZ active dampers to cope with the bumpy conditions on the public street course. The team has also equipped the GT3 RS with a Starlink datalink to livestream his attempt in the 103rd running of the PPIHC on June 22. As such, Holland should be the first driver to transmit his attempt live for fans to watch.

With a racing career dating back to 2011, Robb cut his teeth in touring car racing but turned his attention to Pikes Peak in 2016, setting a front-wheel drive record at his first attempt. Holland will be hoping his extensive experience and additional time spent on a racing simulator in preparation for the race will pay dividends this year as he aims to claim the HELLA Time Attack 1 class winner’s trophy.

The second Rotek-prepared car is the HELLA-sponsored 2023 Porsche 718 Cayman GT4 RS Clubsport, which will be driven by veteran Clint Vahsholtz. The car won both the 2025 Pirelli GT America and GT4 America road racing championships, so brings an impressive pedigree. With its HELLA livery, Vahsholtz will be hoping to claim the Pikes Peak GT4 Trophy by Yokohama.

Vahsholtz got his competitive start in Stock Cars and has been competing at Pikes Peak since 1992. Initially he rode motorcycles but switched to cars in 1996. With 24 class wins, predominantly in Super Stock and Open Wheel, Vahsholtz is one of the most successful racers on the Hill Climb and will be looking to add another trophy to the cabinet this year.

"The entire team at HELLA is excited to partner with the legendary Pikes Peak International Hill Climb," said Robert Tinson, Vice President at HELLA. “As HELLA celebrates more than 125 years of engineering excellence, we’re happy to share the same spirit of innovation, performance, and endurance exemplified by the 103rd running of The Race to the Clouds. In common with the organizers, drivers and teams, our company has pushed the limits of what’s possible from lighting and electronics to braking and beyond.”

HELLA Sponsorship & Awards

As a continuation of the brand’s awareness campaign, HELLA is the title sponsor the 2025 PPIHC Time Attack 1 Division Award. Trophies will be provided to the podium finishers in a class that includes close-bodied modified and specialized production-based two- and four-wheel drive vehicles. Eligibility is restricted to original configuration for air/fuel delivery, number of cylinders, and number of drive wheels, among the requirements. As such, the class will see a variety of machines but is dominated by Porsche models ranging from Robb’s GT3 RS Cup to the GT3 RS, GT2 RS Clubsport and 911 Turbo S. There will also be a Subaru Impreza WRX STI, BMW M2 CS Racing, Mitsubishi Lancer Evo and more.

For its special honors, the HELLA Hype Award will allow Pikes Peak fans to nominate their favorite driver, with final online voting happening at Fan Fest on Friday June 20. The driver with the most public votes will receive the special award from HELLA Vice President, Rob Tinson as well as a $2000 reward.

The HELLA Heritage Award plus $2000 cash reward will also be presented by Tinson to the driver on the 2025 PPIHC with the most finishes during their competitive career in the historic race. All trophies and awards will be handed out during the PPIHC trophy ceremony.

EDITOR’S NOTE

Additional images of Robb Holland’s HELLA-sponsored 2022 Porsche 911 Porsche GT3 RS Cup car are available here: dropbox.com/scl/fo/lt3niu64c2dlo5331x6sp/AIpWqlaPUULftTjoT6k4k5U?rlkey=vpnwxx5y5tiy94hwfrd3hg6q2&dl=0

ABOUT FORVIA HELLA

FORVIA HELLA is a listed international automotive supplier. As a company of the FORVIA Group, FORVIA HELLA stands for high-performance lighting technology and vehicle electronics and, with the Lifecycle Solutions Business Group, also covers a broad service and product portfolio for the spare parts and workshop business as well as for manufacturers of special vehicles. With currently around 36,500 employees at over 125 locations, the company is active worldwide and generated adjusted sales of 8.1 billion euros in the 2024 financial year. www.hella.de

ABOUT FORVIA

FORVIA, the seventh largest supplier of automotive technology in the world, combines the complementary technological and industrial strengths of Faurecia and HELLA. With around 260 industrial sites and 78 R&D centers, over 150,000 employees, including more than 15,000 R&D engineers, in over 40 countries, FORVIA offers a unique and comprehensive approach to the automotive challenges of today and tomorrow. FORVIA consists of six business groups and a strong portfolio of over 13,000 patents. FORVIA strives to become the preferred innovation and integration partner for automotive manufacturers worldwide. FORVIA sees itself as a pioneer of change that anticipates the transformation of mobility and makes it a reality. www.forvia.com