About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Hotel Campaign by MCANISM Reaches New Heights with SKYNET Milestone Success

Hamburg, Germany, Germany, 22nd Jul 2025 — MCANISM, a Hamburg-based performance marketing company, has reached two major milestones with its proprietary software platform, SKYNET 2.0. The platform now features real-time conversion tracking and has achieved a record of 2,000 active clients simultaneously using the system, solidifying its position as an industry leader.

Real-Time Tracking Enhances Campaign Agility

Previously operating with a 15-minute tracking delay—already faster than most industry standards—SKYNET 2.0 now delivers real-time conversion tracking. This upgrade provides advertisers and publishers with instant insights into campaign performance, enabling quicker adjustments and more precise optimizations.

"Real-time data is not just a technical achievement—it's a strategic advantage," said Gunnar Militz, CEO of MCANISM. "Clients can now react instantly, adjust campaigns dynamically, and operate with unprecedented agility."

Record Client Adoption Demonstrates Scalability

In another significant achievement, SKYNET 2.0 recently supported 2,000 active clients simultaneously for the first time since its launch. This milestone highlights the platform’s scalability and growing adoption across industries.

The integration of Chefscampaign and Hotelcampaign into the MCANISM Group has contributed to this growth, bringing in new clients from the restaurant and hotel sectors. These additions have expanded the network’s reach and vertical expertise.

"SKYNET 2.0 was built for independence, transparency, and high performance," added Militz. "The success of Chefscampaign and Hotelcampaign has accelerated growth, proving that the platform is not just keeping pace with the market but actively shaping it."
SKYNET 2.0 is MCANISM’s next-generation performance marketing platform, developed in-house to empower advertisers and publishers. With advanced tracking, customizable dashboards, and seamless integrations, it provides a robust foundation for data-driven marketing success.

About MCANISM

MCANISM is an independent performance marketing company based in Hamburg, founded in 2018. The company focuses on affiliate and performance-based campaigns for brands across Europe, using advanced technology and a commitment to transparency to connect advertisers with publishers. With a strong foundation in media and a tech-driven approach, MCANISM continues to lead in delivering measurable marketing results.

Media Contact:

Hotel Campaign by MCANISM Technology GmbH

Celina Walz

Website: https://www.hotelcampaign.de

hello@mcanism.com

+4940239694240

 

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