About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Big Girl Pants Acquires Likeable, Returning Social-First Agency to Independent Ownership

NEW YORK — July , 2025 — Big Girl Pants LLC has acquired Likeable, a leading social-first marketing agency, from  AI-Powered Digital Engineering Company, 10Pearls. The acquisition, effective in mid-June, returns Likeable to independent ownership under longtime executive Honey Cantrell.

Cantrell, who has been with the agency for more than 11 years, will assume the role of CEO. The business will also restore its original name, Likeable, reflecting its renewed focus on agile, culturally relevant marketing powered by word of mouth and social.

“This is a huge opportunity for me — and for some of my long-tenured colleagues — to take the business we’ve felt a deep love and ownership for over many years and truly make it our own,” Cantrell said. “There’s a spirit within Likeable that can’t easily be rebuilt. I believe wholeheartedly that it can and will live on in new ways.”

The agency will retain key members of its senior leadership team, including Emily Blumette Rene as chief creative officer and Jaime Napier as chief operations officer. Dan Kerpen and Lacey Palumbo will oversee media, technology and strategy, respectively. Together, the team will lead the next chapter of Likeable’s growth, with an emphasis on creator-led content, integrated strategy and culturally resonant brand storytelling.

The move marks a natural next chapter for both Likeable and 10Pearls, which acquired the agency in 2021. Reflecting on the transition, Imran Aftab, CEO of 10Pearls, said:

“Proud to support Honey in her journey to business ownership. Over the past four years, she’s consistently shown herself to be a caring, passionate leader who truly values both the Likeable team and its customers. Wishing her continued success.”

The return to an independent model is expected to bring new levels of flexibility, creativity and cost-effectiveness to Likeable’s work with brands nationwide.

About Likeable
Founded in 2006, Likeable is a social-first marketing agency specializing in content strategy, influencer engagement and digital storytelling. Known for its collaborative culture and quick-turn creative production, Likeable has long been a trusted partner to brands looking to get people talking.

About Big Girl Pants LLC
Big Girl Pants is a woman-owned holding company founded by Honey Cantrell to support entrepreneurial leadership in marketing, media and communications.

Media contact:
hello@likeable.com

 

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