About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Mitch Gould and Nutritional Products International Spotlight Proven Model for Rapid U.S. Retail Expansion and Brand Growth

 

 

"Mitch Gould, founder and CEO of Nutritional Products International (NPI)"

 

From energy drinks to herbal remedies and supplements, NPI has repeatedly demonstrated its ability to take brands from concept to shelf and generate millions in revenue in record time.

 

 

Boca Raton, Florida - Thursday Aug 21, 2025 @ 9:00 AM US/Eastern —

Action star Steven Seagal may be best known for his blockbuster films, but behind the scenes he turned to Mitch Gould, founder and CEO of Nutritional Products International (NPI), to bring his vision for a consumer product brand to life. Together, they launched Steven Seagal’s Lightning Bolt Energy Drink from concept to store shelves in under a year—an achievement that continues to define NPI’s reputation as one of the fastest and most effective brand launch firms in the United States. Within months, Lightning Bolt was on Amazon, in Walmart supercenters and 7-Eleven stores nationwide, ultimately generating millions in sales.

Lightning Bolt is just one of many success stories. Gould and his team have helped a diverse range of brands achieve rapid sales growth and national distribution:

  • Flora Herbal Supplements – NPI placed more than 100 SKUs of Flora’s supplements on Amazon, positioning the century-old brand for another hundred years of growth

  • Native Remedies – By applying its “evolution of distribution” strategy, NPI helped this South African herbal remedies brand achieve millions in new U.S. sales in record time

  • SlimFX – Partnering with industry veteran Tim Richerson, Gould brought SlimFX, an all-natural diet pill, from concept to thousands of retail stores nationwide. The brand was stocked by GNC, CVS, and health food outlets across the country, with sales in the millions.

  • Scitec Nutrition – guided the European sports nutrition powerhouse into the U.S. market, securing premium placement in The Vitamin Shoppe through NPI’s system.

Additional High-Profile Collaborations, underscoring NPI’s ability to convert attention into retail traction and sustained sales growth.

  • Chuck Liddell’s Iceman RX – backed by unique promotional campaigns.

  • Hulk Hogan’s Hogan Energy – introducing a supplement in novel delivery formats.

  • Bob Wall’s KO Fitness Water – mineral-enhanced hydration drink launched with NPI into Amazon and national retailers.

A Blueprint for Growth

“These case studies remain my favorites because they perfectly illustrate NPI’s formula for success,” said Mitch Gould, CEO of Nutritional Products International. “From day one, our mission has been to deliver speed-to-market, retail penetration, and profitability. What we achieved with Lightning Bolt, Flora, Native Remedies, and SlimFX is exactly what we continue to achieve today for major brands across categories.”

Watch the NPI case study video.

Still Relevant Today

Although these successes date back years, the fundamentals remain timeless: fast execution, national retail penetration, and strategic promotional campaigns. In today’s marketplace, where speed-to-market and omnichannel distribution are more critical than ever, NPI’s ability to unite product development, sales, promotion, and retail relationships into one seamless process gives brands a powerful competitive advantage.

“When a company partners with NPI, they’re not just hiring a headquarters platform,” Gould added. “They’re gaining an entire launch engine designed to make their U.S. growth both fast and profitable.”

About Nutritional Products International (NPI)

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and expand products, ensuring a smooth path from concept to shelf.

Learn more about Nutritional Products International (NPI)

Media Contact:

Sherry Gould
5615440719
sgould@nutricompanyinc.com

 

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