Los Angeles, CA, August 21, 2025 - West of Fairfax, a boutique digital marketing and communications agency renowned for its personalized approach and global experience, today announced it has been named Agency of Record (AOR) for Relevant+, the leading independent cultural media group serving U.S. Hispanic audiences. As AOR, West of Fairfax will lead strategic external communications to amplify Relevant+’s brand visibility and executive thought leadership.

Relevant+ is known for authentically embedding brands within Hispanic culture through a curated ecosystem of publishers  across music, sports, entertainment, pop-culture, health, and lifestyle. With over 58% of the U.S. Hispanic population under age 34 and buying power projected to exceed $2.8 trillion by 2026, connecting meaningfully with this audience is an essential opportunity for consumer-centric businesses.  

“Relevant+ offers something truly unique in supporting its partners’ ability to market to multicultural growth audiences in a way that is authentic, non-invasive and meets them where they are,” said Courtney Lopez, CEO of West of Fairfax. “We’re honored to be trusted to support them in telling their story and driving awareness of this innovative brand.” 

West of Fairfax operates at the intersection of long-lead PR with real-time social storytelling to ensure brands show up consistently across every touchpoint, from headlines to hashtags. The agency’s approach to public relations includes monitoring for insights and trends across both the business and pop culture landscape to provide strategic counsel to its clients on communications topics, channels, messaging, tone and more. Through this approach the agency aims to increase the reach of its clients and create credibility for their thought leadership in the market. 

“From our first conversation, we knew West of Fairfax was the right cultural fit and would be a great extension of our team. They understand our vision and share our passion for elevating the voices and stories that matter to multicultural audiences. That blend of expertise, alignment, and partnership made them the ideal choice to help propel Relevant+ into its next stage of growth.”

— Diana Pinedo, Head of Marketing, Relevant+

To learn more about West of Fairfax please visit westof.co 

About West of Fairfax

West of Fairfax promotes a personal, individualized experience that achieves your goals while establishing a strong brand identity and positive brand association. Thoughtful strategy and innovative storytelling are reinforced by more than a decade of experience partnering with global clients.

West of Fairfax is a female-led, values-first social media and PR agency headquartered in Los Angeles, California with a bi-coastal footprint. The agency promotes a personal, individualized experience that achieves its clients goals while establishing a strong brand identity and positive brand association. Founded in 2018 the agency has long term experience working with global brands across a myriad of industries including consumer DTC products, AI and technology companies, hospitality and more.

About Relevant+

Relevant+ is the leading independent culture media group connecting Hispanic-owned media solutions to enable brands to authentically reach U.S. Hispanic audiences. Driven by real-time cultural insights and authentic storytelling, Relevant+ amplifies multicultural voices across youth culture, healthcare, entertainment, lifestyle, music, and sports embedding brands within the communities they seek to engage.

Media Contact

Shayla Ridore
Head of PR
Shayla@westof.co